Archive for Jim Nichols

Friendly Advice and Support for Agencies After the iMedia Agency Summit

Posted by Jim Nichols on December 5th, 2012 at 12:36 pm

Yesterday in Phoenix a panel of industry pioneers discussed the ideas and attitudes that helped them create this wonderful, exciting, crazy mixed-up space where we all make our livings. When the panel moved to audience participation, discussion turned to what our industry needed for the future.
There were many great ideas, but I’d like to posit that the most important thing that can happen for digital is that agencies begin to have more confidence in their own value and uniqueness.
I mean that in an incredibly supportive sense. After spending three days with these agency innovators, it's rather difficult not to come to the conclusion that agencies are collections of remarkable and talented people. But that they are compensated by many clients as if they are full of cogs and flywheels. Functional yet wholly interchangeable.
The agency world has become commoditized. No great revelation there, I know. But perhaps worst of all, that commoditization seems to have sunk into the way that many agencies perceive themselves. Too many discussions center around what they would like to do but alas they cannot afford to.
I made the switch from buy- to sell-side about two months ago, and one of the first differences I... Read more

10 Questions for Lynn Ingham, Founder and Principal at Digital Talent Guide

Posted by Jim Nichols on April 18th, 2012 at 11:00 am

There's a difference between a good job and a job you love. Finding the right position is even more important in digital because the speed at which we operate and the need to stay "plugged in" puts extra demands upon us -- you have to love what you do to really do it all well. I've asked my dear friend Lynn Ingham, founder of a new placement firm called Digital Talent Guide, to provide a little insight into how candidates can find the best opportunities -- and how digital companies can get the person that's a perfect fit.
For those that don't know you, can you give us a brief rundown on your career and why you decided to found Digital Talent Guide?
I began my career in tech media sales in 1997, when I opened the San Francisco sales office of Advertising Age. It was the very early stages of the dot com “explosion”. Ultimately, I led all online sales efforts as National Online Advertising Director for the Ad Age Group sales staff. After Ad Age, I joined Community Connect, one of the “first movers” in social media, where I helped launched many brands’ first forays into social. The sales success... Read more

9 Digital Ideas From 2011 Worth a 2nd Look

Posted by Jim Nichols on December 20th, 2011 at 10:11 pm

There aren’t enough good digitally centered ideas. Here’s a little collection of the best ideas we saw in 2011 – ideas that demonstrate how great thinking and ideas come alive when married to the power of digital.
1. JCPenney makes something the same…different.
When you sell many of the same goods available in other stores, it can be hard to differentiate your offerings. Add to that the danger of people comparison shopping with their cell phones, and you have a major need in search of a solution. Here’s their great idea:
2. L’Oreal demonstrates dramatic proof that their makeup is a great cover up
Anybody can show a pretty model with flawless skin. But what does that really prove? Here’s the way you proof makeup efficacy.
3. Olla gives young men a good reason to wear ‘em
We all know, intellectually, what are the paternity consequences of not using a condom. Here’s a way to bring that to life for young men who sometimes don’t think with their heads.
4. Macy’s screams Black Friday
It’s not easy to stand out amid the din of Black Friday ads. While at its core a TV ad, this hilarious message featuring the Bieb got millions of views online – and impact that far exceeded the... Read more

When Innovative Isn’t Good

Posted by Jim Nichols on November 21st, 2011 at 10:49 am

For a company to generate significant revenue from marketing programs, it needs to quickly move beyond an insular sort of innovativeness.

Is Social Strategy As Simple As Who What Where Where Why How?

Posted by Jim Nichols on October 17th, 2011 at 10:54 am

I’ve been thinking a lot about Social lately, and how it seems to be such a gnarl of opportunities and objectives and metrics. Here’s my stab at simplification.