iMedia Connection Blog

The next paradigm shift in the Internet is coming in 2013.  Are you ready for it? Largely under the radar of even savvy marketers, the biggest transformation in digital since the Internet began is underway and will soon start to impact how consumers search and navigate the Internet. Expanding from a universe of 23 generic top level domains (gTLDs) largely dominated by .com to a universe of 1400+ gTLDs, the first new gTLDs—led by Google, Amazon, Microsoft, half of the world’s top brands and new ventures backed with hundreds of millions of venture capital—will begin to launch in the third quarter of 2013.  Never has so much money with such a broad and deep scale been invested in changing the Internet at one time. 
Half of the Interbrand’s top global brands have applied, led by big banks, finance, insurance companies, as well as media, entertainment, auto and retail entities.  When these big brands begin to promote and migrate their consumers from a .com world to a .brand world, consumers will be educated away from the  “typosquatters”, phishing and counterfeiters of the .com world and over to a highly trusted and authentic .brand universe.  Additionally, the hundreds of new generics will begin... Read more