Archive for Jennifer Marlo

CES 2016: Highlights

Posted by Jennifer Marlo on January 18th, 2016 at 6:45 am

Yet again, drones took center stage at CES. The focus this year was to make drones easier to handle for amateurs; Parrot created an automated drone that launches, steers, and lands on its own.
Another interesting invention by Parrot – albeit less glamorous than a drone – is a self-watering pot. An app helps determine what kind of plant is in the pot, and waters accordingly. The app also lets the user know how much light the plant requires, or if it needs to be placed in a warmer spot in the house.
Indeed, home tech seemed to be a major focus. The show featured refrigerators with internal cameras that allow you to access the contents of your fridge remotely, refrigerators that turn transparent with the touch of a button, smart showers that tell you how much water you’re using, a smart-phone controlled nine volt battery for smoke detectors, connected ceiling fans that hook into HomeKit -- the list goes on and on.
Health devices were also a repeating trend from years past. Many improvements were made to existing wearables – they're more sensitive, offer additional features such blood pressure monitoring, and, in one case, offer medical relief: ReliefBand, worn on the wrist,... Read more

CES 2016: Focusing on the tech that drives content

Posted by Jennifer Marlo on January 8th, 2016 at 11:25 am

Content delivery systems were a major part of the 2016 consumer electronics show. During the keynote speech on Wednesday, Netflix founder Reed Hastings announced that the service is now available in 130 countries around the world. Of course, with news like that it’s understandable why companies would race to get in on the action.
That being said, despite the impressive technologies out there, we just haven’t gotten it quite right yet. For Netflix, tech is the issue – the program often freezes and delivers poor recommendations.
And while smart TVs are getting smarter, they’re still not smart enough. Samsung’s new smart TV features the ability to recognize add-on boxes such as the Xbox. My question is, when will a company create a complete home entertainment system where everything is already built in? Isn’t that the logical next step?
Sling TV – which has been around for a couple of years -- is a live streaming service that recommends TV programs based on an individual’s viewing habits. The big unveiling this year is that the service has an updated interface and the new “MyTv” feature highlights favorite shows and points out programming that was started and not finished. Conceptually speaking, this isn’t exactly mind... Read more

iMedia at Ad Week: Tim Armstrong and the IAB join forces to bring diversity to the industry

Posted by Jennifer Marlo on October 3rd, 2015 at 1:38 pm

There’s been a lot of buzz about diversifying the workforce as of late. Smart folks that specialize in recruiting and training talent are looking for employees that come from different walks of life and can infuse new ideas and creativity into their respective companies. More HR titles like "Chief Diversity Officer" are popping up as organizations have come to embrace the notion that a string workforce is a diverse one.  In fact – shameless plug here – you can see Sandra Sims-Williams, Chief Diversity Officer, Publicis Groupe speak on this very subject at the iMedia Agency Summit in December.
Tim Armstrong, CEO, AOL emphasized the need for this corporate cultural shift when he spoke at the IAB MIXX this past week. "We need to disrupt," said Armstrong. "If you’re going to change the business, you’re going to have to change everything." This includes comp systems, goals, and talent.
To support these changes, IAB's President and CEO, Randall Rothenberg announced the launch of a new non-profit called "The Education Foundation," which is devoted to the improvement of the talent pool and will be headed up by Tim Armstrong. “The organization will bring training and new employment opportunities to under served constituents,” said Rothenberg,... Read more

iMedia at Ad Week: The IAB Mixx

Posted by Jennifer Marlo on September 30th, 2015 at 10:12 am

The all –star lineup on day two of the IAB Mixx was primarily focused on content. Actor Seth Meyers took the stage to discuss his show "The Awesomes," a Hulu-original comedic animated series. According to Myers, brokering a deal with a streaming service like Hulu was preferable to working with a traditional network because Hulu allows artists more creative freedom. Meyers contends that network executives try to mold content into network ideals, while streaming services are more relaxed. It’s the nature of the delivery – audiences choose their entertainment online, which means that the content can be more diverse.
Of course, the conversation eventually lead to advertising. "Saying 'my least favorite part of the content is the advertising' is like saying 'my least favorite part of the supermarket is the checkout,'" said Meyers. Audiences don’t like advertising, but if they want quality, free content there is no way to get around it. That being said, the best advertising is quick, attention grabbing, and not too frequent. Advertisers and MCNs should look to place ads with optimal frequency so as not to fatigue the viewer.
Linda Yaccarino, Chairman of Ad Sales, NBCUniversal echoed these ideas when she took the stage later in the... Read more

iMedia at Ad Week: Mobile Media Summit

Posted by Jennifer Marlo on September 28th, 2015 at 12:57 pm

The Mobile Media Summit kicked off Ad Week 2015 with an impressive panel of CIOs who all seemed to agree on one thing: More often than not, a successful advertising team is composed of specialists who are orchestrated by a great leader.
"There was a time when everything was homogenized," said David Cohen, CIO, UM. Not so anymore – if you want a great mobile campaign you need folks that, according to Cohen, are "steeped" in mobile. This includes everything from design to content.
And, quality content should be the foremost priority. According to panelist David Gaines, CIO, Maxus Global, great marketing is centered on the ability to tell a story. Of course, the platform is important but too often the focus is only on the tech, and not on the message. The messages that truly resonate take the product and the consumer into account  and the only way to understand your consumer is via research.
Expanding more on this topic, Jason Spero, VP Performance Media, Google presented a session on "micro-moments."  Spero pointed out while that Google cannot analyze longitudinal data due to privacy laws, there are plenty of opportunities to follow your customers to better understand where your product is needed... Read more