One of the golden rules of social media marketing is adapting to the tone and conversation style of your intended audience. It's important to promote a two-way conversation rather than a one-way message delivery system, interacting with the intended community. But should this apply to official city government entities as well?
Philadelphia Magazine recently ran some excerpts from the Philadelphia Parking Authority’s (PPA) recently launched blog under the headline “We Are Not Making This Up.” The excerpts include lines like “A lot of people find parking signs confusing, confounding [and] contemptible…As a driver…it is your responsibility to understand what they actually mean.” And “Yes, our PEOs [parking enforcement officers] make mistakes, but what human doesn’t?”
After reading these gems I decided to check out the blog fully expecting to find a muffed attempt at social media. It looked as if this would be a prime example of how NOT to run a blog. Too often, organizations attempt to use a blog to convey what they want their audience to know instead of what the audience wants to know. To my pleasant surprise the blog is actually better than I expected.
It features informational posts on subjects like “Why Can’t I Park in Front of My... Read more
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Can A Parking Authority Blog Drive Home The Right Message?
Tags: b2b marketers, b2b marketing, b2c marketers, b2c marketing, blogging, Social Media, social media marketing
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Does Your Company Need Reputation Insurance?
In today's hyperactive, always-on-the-go digital-crazed world we live in... where one misplaced Tweet can undo a lifetime of brand equity, having a crisis management plan in place is imperative. But does it make sense to pay an added expense for proper reputation management?
Chartis, a division of AIG, recently launched a new insurance product that would cover the cost of crisis communications counsel for companies facing a public relations debacle. No stranger to bad press, it seems AIG now understands the importance of outside help during a crisis. AIG claims the policy would cover services rendered even before a crisis has hit the press. It requires policy holders to use one of two mega firms and surely charges mega premiums to match. While I’m doubtful reputation insurance is a worthwhile investment, planning ahead for a crisis that hasn’t happened yet and selecting the outside company or consultant you would work with in the event one did is a terrific idea.
Once a crisis hits, it is critical to respond immediately. If the window for responding to a crisis used to be hours, given today’s social media and 24-hour news environment, it now has to be minutes. And of course it’s even more critical... Read more
Tags: chapstick, crisis communications, crisis management, marketing analytics, offline reputation, online reputation, PR, public relations crisis management, reputation management, Social Media, social media crisis management, Warren Buffet, • AIG
Posted in Opinions, Social Media | 1 Comment »
