My 2013 Mobile All-Hype list includes wearables, Real-time Bidding (RTB), “mobile only” and responsive design.
To hear some tell it, responsive design is the end-all, as much of a no-brainer as indoor plumbing.
Or is it?
Mobile expert Michael Becker and I explored the pros and cons recently in a webinar for Market Motive.
Here’s some of what was discussed:
First, here’s a definition. Responsive design is an approach for developing a flexible, fluid and adaptive web experience across digital media properties. These may include personal computer, mobile web and applications (phones, tablets, phablets), email, SmartTVs, and the aforementioned wearables.
There are just as many reasons to do it as not.
Why go there?
To establish a solid “customer-first” presence and consistent brand experience
Responsive design provides the broadest reach for both sustained presence and campaigns
It can make tracking your customer’s journey across different platforms easier
It forces you to concentrate on mobile first, meaning you really define what the core content for your site is
If you don’t, Google will punish you in organic search results because they’re looking for an optimized mobile first experience
Why you shouldn’t go there:
Your data may not warrant it right now – you may not have enough visitors or open emails now
You don’t have the budget
A responsive design... Read more