The MMA-NY 2013 Forum filled the Marriott Marquis Hotel in NYC for 3 days, the eye-opening information, the program/content was excellent, and both the attendees and presenters confirmed MOBILE is rapidly becoming the next NEW media channel. These are exciting times for both the advertiser and consumer alike.
What other media channel can compare with this?
Consumers are rapidly adopting mobile devices and behaviors and spending an average of 2 hours per day on smartphone devices. We are rarely separated from them, and we check our phones every 6.5 minutes (or 150 times daily).
MOBILE advertising grew by 88% in 2012
While MOBILE ad/media spending is only 1% of total media (vs. 10% share of consumer media time), MOBILE advertising grew by 88% in 2012 (from $2.4B to $4.5B). MOBILE ad spending growth to-date has been limited by marketers/agencies challenges in creating MOBILE ads designed specifically to take advantage of MOBILE devices. Chia Chen, SVP Mobile Practice Leader at Digitas indicated their client's mobile ad spending grew by 400% (4X more rapidly) because their ads for Amex, Taco Bell, M&Ms and other clients treated smart phones as "small TVs" and incorporated richer media, and more native creative palettes.
Global Tablet Advertising Study - Results Presented
Beth Doyle, Innovation Director... Read more
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MMA 2013 – NY Forum Recap
Posted in Ad Networks, Ad Serving, Email, Emerging Platforms, Jobs, Media Planning & Buying, Opinions, Research, Search, Social Media, Targeting, Video, Web Analytics, Websites, Wireless, Word of Mouth | No Comments »
Managing Change – Respond Instead of React
The world of work as we have known it is changing and evolving at an extraordinary pace. The "rules" of the past no longer apply, and new "rules" are being written and rewritten all the time.
Changes can be unsettling, whether they're potential or actual, positive or negative. You may be gearing up for a promotion/new position, staring at a wide-open field of new prospective clients, or launching new products and services. Or you may be hunkering down in the face of outsourcing, downsizing, mergers/consolidations, takeovers, and local or global competition.
Consider the Changes Taking Place at Yahoo!
Yahoo CEO Marissa Mayer has certainly unleashed enormous, untold passions about how, when and where people should work at Yahoo.
The recent, now infamous, change requiring Yahoo employees to work in the office instead of telecommuting from home has been likened to the shot heard round the world.
No less than a great war has ensued and Marissa Mayer has been villainized and vilified by some and verified and validated by others.
It is no secret that Yahoo has been struggling to keep pace with the likes of Apple, Facebook, and Google, all of whom have strong in-office cultures and not coincidentally, strong revenues to match.
In Our Opinion...It’s not about... Read more
Posted in Ad Networks, Ad Serving, Creative Best Practices, Desktop Apps, Email, Emerging Platforms, Entertainment, Jobs, Media Planning & Buying, Opinions, Research, Search, Social Media, Targeting, Uncategorized, Video, Web Analytics, Websites, Wireless, Word of Mouth | No Comments »
Are You Ready To Work For Private Equity?
As an executive search firm with a specialization in digital marketing, we obtain 20%+ of our assignments through introductions by private equity firms to their portfolio companies needing a CEO, CMO, CRO, CFO or other C-level positions. We are always looking for candidates who meet the needs of our clients and in particular, PE firms.
What personal characteristics do we look for when hiring for Private Equity?
How can you assess if you have the “chops” to work for private equity? Is your personal brand a match for private equity? What can you expect and what is expected once you are hired, in terms of the operational differences, compared to working for a large, publicly owned company?
If you are considering a career opportunity in a private equity financed business, then check out the top 5 qualities and characteristics to better understand if you really are ready, willing and able.
1. PE firms want to work with entrepreneurs.
Private equity firms have been started by investment bankers, successful corporate executives and entrepreneurs with a proven track record of building wealth by risking capital and building businesses entrepreneurially. In selecting a CEO, COO, or other C-level executive, private equity firms want to see proven... Read more
Posted in Ad Networks, Ad Serving, Creative Best Practices, Email, Emerging Platforms, Entertainment, Jobs, Media Planning & Buying, Opinions, Search, Social Media, Video, Web Analytics, Websites, Wireless, Word of Mouth | No Comments »
Build Endurance for Maximum Performance
by Jeff Gundersen, CEO - Executive Connections LLC
When we hear the word endurance, we usually relate it to the performance, stamina and the resilience of an athlete. As leaders and emerging leaders, we suggest you “hear” the word and take the same definition, but add the elements of bravery, prevail, and persistence.
Particularly in these challenging economic times, we need to create athlete-like minds AND bodies to sustain performance in the pace of the current marketplace, to be great role models, and to create outstanding results in every area of our lives!
Endurance is Crucial not Optional
Where does your brand need to ramp up it’s endurance? Is it the challenges of your company, role or business sector? Is it the balancing of work and home responsibilities? Or perhaps it is the uncertainty of your brand not getting the traction it needs. What do you need to do to strengthen and flex your endurance muscles? What can you eliminate or change immediately to increase endurance both personally and professionally?
What relevance does building physical endurance have to your performance in business? In our experience as senior-level talent acquisition and personal branding specialists, endurance is crucial and not optional. We all know and have seen too... Read more
Posted in Ad Networks, Ad Serving, Creative Best Practices, Email, Emerging Platforms, Jobs, Media Planning & Buying, Opinions, Search, Social Media, Video, Websites, Wireless, Word of Mouth | No Comments »
What Is The Value of Your Personal Brand?
What Is The Value of Your Personal Brand?
By - Jeff Gundersen, CEO Executive Connections LLC
We are approaching the time of year when annual bonuses (both short-term cash incentives and long-term options/restricted stock) are being paid out and the incomes of CEOs and senior officers in public companies are disclosed. It’s the perfect time to ask yourself, “What’s the value of my personal brand and how beneficial is my current company (and industry sector) as a vehicle to increasing my brand value over time?
Use Brand Consultancy Models As A Guide
Interbrand, the branding consultancy owned by Omnicom Group, publishes an annual study of the Best 100 Global Brands including the value of each brand. In 2012, once again Coca-Cola (#1) was the top global brand, closely edging out Apple (#2), IBM (#3), Google (#4) and Microsoft (#5). Interestingly, 4 of the top 5 most valuable corporate brands are in the technology sector and this coincides with CEOs of technology companies achieving some of the highest levels of compensation primarily based upon the value of long-term incentives (i.e., stock) tied to the rapid growth in market capitalization of many technology companies. While Facebook shareholders may not be faring so well in the early... Read more
Posted in Ad Networks, Email, Emerging Platforms, Entertainment, Jobs, Media Planning & Buying, Opinions, Search, Social Media, Targeting, Web Analytics, Websites, Wireless, Word of Mouth | No Comments »
