Archive for Jason Wells

4 tactics to improve your AdWords

Posted by Jason Wells on January 28th, 2014 at 1:56 pm

AdWords spend sucks up a chunk--in many cases, a massive chunk--of many marketers' budgets. PPC, depsite its downfalls, is a quick and relatively cheap way to drive significant amounts of traffic in a hurry. It's also a way for a growing company to appear on page 1 of Google immediately. And, not to mention, appear when and where you want to appear. AdWords is awesome, but how do you take your spend to the next level? What can you do to improve your ROI?
Here are 4 tactics to try:
1) Use Call Tracking to Analyze Which Ads Generate Calls
Are you getting credit for every lead your AdWords campaigns generate? If you're not using call tracking you're not.
Call tracking for PPC allows marketers to track the precise keywords, campaigns, and even ads that are generating phone calls. LogMyCalls uses a tool called Dynamic Number Insertion (DNI) to dynamically display a phone number to a web visitor dependent upon the parameters you set. In other words, different phone numbers can actually appear on the same landing page dependent on the campaign, ad, or keyword. So, for example, if you're A/B testing ad copy for a specfic ad, the people that click on ad... Read more

AdWords Q&A With Former Google Evangelist Frederick Vallaeys

Posted by Jason Wells on January 28th, 2014 at 1:51 pm

What's it like to work at Google? - Working at Google was amazing - I doubt I’ll ever work for another company that comes close.

Google Research: 70% of Mobile Searchers Call Businesses

Posted by Jason Wells on October 24th, 2013 at 2:31 pm

Mobile marketers have long thought that about 50% of mobile searchers called businesses as a result of their search. These people tap the phone number on a mobile landing page or the number in a paid ad itself and immediately connect with a business.

Google now says that number is low.

According to new data from Google, the number of people that call a business immediately after a mobile search is much, much higher than previously thought. Google says that 70% of mobile searchers call a business immediately after their search. They tap. They call.

After the all-important map look-up, calls are the next action of choice following a business search on a smartphone. Searchers want to connect with businesses immediately.

Google published this new data a few days ago.

Here are some highlights:

- 70% of mobile searchers report they click-to-call directly from the search results to a business

- Google is now driving 40 million calls each month directly to businesses

- Google found that "calls are not only an important channel for research and transaction, but even the presence of a phone number in search results can strongly influence the perception of a business's brand."

- 76% use call features to make an appointment for local... Read more

Uhh…So It Looks Like Google Stopped Providing Organic Keyword Data

Posted by Jason Wells on September 24th, 2013 at 8:49 am

"Various sites are reporting that the [NOT PROVIDED] percentage of organic keyword referrals has jumped from over 50%-60% to 95%, 99% and even 100% in some cases."

Why Marketers Should Care About 'Whisper Tones'

Posted by Jason Wells on September 10th, 2013 at 10:23 am

A few weeks ago we released an improved version of our Whisper Tone feature. It's awesome.
Basically, here's the way it works: when a call tracking client picks up the phone they can hear a customizable message that says something like 'Call from Google Search,' or 'Call from Yelp' or whatever. It could also say 'Another lead from your agency.'
Basically Whisper tone gives the person answering the call a brief 'heads up' about the type of lead that's coming in before they actually talk to the lead.
Useful stuff.
Why Agencies Should Love Whisper Tones
We work with A LOT of agencies. These agencies customize Whisper Tones to, basically, provide free advertising whenever their clients' phone rings.
They simply customize the Whisper Tone message within LogMyCalls. It's as simple as typing words into the Whisper Tone area. An automated recording will then say the words to whoever answers the phone as your client's business.
For example, they could customize a Whisper Tone to say, ' Another call produced by 'Your Agency.'
This means that EVERY time the phone rings in your client's business, you get free advertising. Imagine picking up the phone and hearing that Whisper Tone 5 times a day, 10 times a day, or... Read more