The end of the year brings so many joys. Holiday party hangovers, soon-to-be-broken New Year's resolutions and my favorite... top 10 lists.
Reluctantly, I've drafted a list of my own (top 7 lists are the new black). I split my time creating content for Pretzel Crisps, consuming content to stay current, supporting the marketing side of the brand and heading an industry-leading marketing staff. Each of these 'apps' rocked one or more of those areas.
Here's a quick disclaimer on this list: The moniker 'app' is used loosely here as a catch all, so don't give me any grief.
7 apps that rocked my world work in 2011.
7.) Editor by Pixlr. I want to be a Mac guy, but I'm not. I want to use Photoshop well, but I can't. Editor by Pixlr is an easy browser-based photo editing tool. It's easy to pick up and has more functionality that I have yet to learn. If MS Paint ain't cutting it and Photoshop is over your head, give Editor by Pixlr a look. Best use: Resizing photos to specific pixel dimensions.
6.) Dropbox.Dropbox is a great tool to set up shared folders for easy file transfers and document collaboration. I love their... Read more
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7 Apps That Rocked My Work
Posted in Creative Best Practices, Emerging Platforms, Opinions, Social Media | 1 Comment »
Gold Rush: Mining the Full Potential of our Networks
I got thinking about my friends over the Thanksgiving holiday. Not only how thankful I am for their friendship but how easily I have access to communicate with all of them through Facebook, Twitter or LinkedIn. It’s often we see questions from our friends in our news feed asking for advice, information or to borrow something. But what I don’t see too often are quality responses (no offense to my network but I don’t know anyone in Brooklyn that has a wheelbarrow you can borrow). As I see it, there are two reasons we might not get the help we need from our network:
1) Relevancy. My crew might not know enough about a specific topic or may not be in the location where I need the help.
2) Timing. The right people might not be looking at their feed when I post.
I’m sure we’re all very thankful for the people in our network, but how can we use our networks as a virtual yellow pages, recommendation engine and garage of stuff better? Right now, the right people aren’t always looking and the wrong people can feel spammed by our requests. We have such power within our networks but we’re not being... Read more
Posted in Opinions, Social Media, Word of Mouth | No Comments »
One Brand's View of Google+ Pages… so far
As if the week wasn't busy enough. Customer presentations, 2012 planning, team meetings, community management... oh and Google+ Pages just opened for business. So yea, launch one of those too.
Pretzel Crisps® is a thin, crunchy pretzel cracker sold in the deli section of most major grocery stores nationwide (gratuitous plug, check). We're a mid-sized snack brand with an entrepreneurial attitude trying to place the right bets in the right places to make the biggest impact. We've got very successful Facebook and Twitter communities. The big question is, do we need a Google+ Page?
I've had mixed feelings about Google+ since the big launch in July. Personally I didn't feel like I needed a fourth social network in my life. I had just figured out a personal Venn diagram for my social network/life compatibility. Mike Troiano laid it out nicely in this post in July. In short, Facebook for friends and LinkedIn for career. Twitter for news and a mix of professional & personal with the self-promotion quotient dialed up. Where did Google+ fit in? Come to find out after four months, nowhere naturally. Other than seeing it in my Gmail nav bar, it's kickin' it with my MySpace page. But this... Read more
Tags: branding, google, Social Media
Posted in Opinions, Social Media | No Comments »
