iMedia Connection - ad:tech blog

Overplaying your hand
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The biggest mistake most new players make at poker is overplaying their hand. They spend so much time thinking of the ways they can win that they forget all the ways they can lose. Overplaying hands can affect even the most seasoned players, especially after they've won a couple of hands in a row.
Over the past month, Mark Zuckerberg, the hottest new card player in town, has overplayed his hand. Facebook is officially "out," as in uncool, amongst partners, parents and pundits all coming to the realization that Zuckerberg and his company are--simply put--not trustworthy.
Casual gaming company Zynga is reportedly developing plans to get over their Facebook dependency. I predict a complete heads-up match with Facebook--Zynga's now been double-crossed not once but twice by Zuckerberg. (The first double-cross was when Facebook stopped letting applications like Farmville easily market themselves on profile
pages.) Instead, Zynga and others were told to advertise their apps if they wanted distribution. OK, I'm guessing that evaporates 20-35% of an app developer's margin.
Now, Facebook is reportedly forcing developers to use their virtual currency--for a 30% cut. These two moves have to take at least 50% of the margin out of Zynga's business.
Last year, when I... Read more