Few things are more effective at driving online traffic and increasing customer engagement than the almighty Facebook freebie. But for many companies, trying to attract new eyeballs with lavish promotions, discounts and giveaways may not be a viable option.
Here are some ideas to make it seem like your email marketing campaigns are customized even if all you have are the bare basics.
Recently, a much buzzed-about word has made its way into the collective vocabulary of online marketers everywhere: graymail. Read on for a list of answers to some frequently-asked graymail questions.
How can you make the most out of your holiday email marketing? Let the three phases of holiday shopping be your guide. Here’s the breakdown, along with some creative ideas on how to tailor your email marketing messages to each phase.