Archive for Janine Popick

How to Cut Through Facebook Clutter Without Spending a Dime

Posted by Janine Popick on February 15th, 2012 at 9:00 am

Few things are more effective at driving online traffic and increasing customer engagement than the almighty Facebook freebie. But for many companies, trying to attract new eyeballs with lavish promotions, discounts and giveaways may not be a viable option.

What To Do With Nasty or Fishy Comments on Your Blog

Posted by Janine Popick on January 31st, 2012 at 9:00 am

Maintaining a blog for your business is a great marketing and engagement tool – until you get hit with negative or fake comments. How should you deal?

How to Customize Your Email Marketing With Little to No Effort

Posted by Janine Popick on January 6th, 2012 at 9:00 am

Here are some ideas to make it seem like your email marketing campaigns are customized even if all you have are the bare basics.

Graymail and What It Means for Email Marketing

Posted by Janine Popick on December 22nd, 2011 at 9:00 am

Recently, a much buzzed-about word has made its way into the collective vocabulary of online marketers everywhere: graymail. Read on for a list of answers to some frequently-asked graymail questions.

Cater Your Email Marketing to the Holiday Shopping Phases

Posted by Janine Popick on November 4th, 2011 at 10:12 am

How can you make the most out of your holiday email marketing? Let the three phases of holiday shopping be your guide. Here’s the breakdown, along with some creative ideas on how to tailor your email marketing messages to each phase.