Archive for Jane Turkewitz

Top 10 Proofreading Tips

Posted by Jane Turkewitz on March 3rd, 2014 at 8:27 am

Typos.  They are like zits on a teenager. Completely inevitable and, when few and far between, not very noticeable.  But, when you send document after document, and email after email, filled with garbled vocabulary and missing words, it's like looking at a 15-year-old with a face full of pustules.
In this fast-paced, email-driven world, where multitasking is the norm, SLOWING DOWN is literally the "proactive solution" for typos.  If you want to make sure you are buttoned up in your written correspondence, here are some steps you can take to clean up your communications...
Read Text Out Loud Slowly
When you read out loud, you are forced to slow down. You hear and listen for sentence correctness. Read each word of each sentence ALOUD and very slowly so that you are reading in a monotone.  This will help to avoid reading what you THINK you wrote, vs. what you ACTUALLY wrote.

Read Your Text Backwards
When writing, we usually become blind to our own mistakes since the brain automatically corrects wrong words inside sentences.  In order to break this pattern, try reading your text backwards, word for word.  This will help you to check spelling and details, but not content.
Make Sure Your Numbers Are... Read more

Top 5 Things to Know About “Thank you” Letters

Posted by Jane Turkewitz on November 20th, 2013 at 7:20 am

The “thank you” letter. Sounds old school. But, when it comes to this topic, old school isn’t a  bad thing.
I have seen many candidates completely blow their chances of getting a job by not properly following up after an interview. A strong “thank you” note is incredibly powerful for 5 key reasons:

It Shows Off Your Follow Up Skills — This is of the utmost importance if you are applying for a sales position. The interviewer is going to assume that your follow up with her is a direct reflection of how you would follow up with a client.  Even if your specialty area does not include client-facing responsibilities, chances are you are interviewing for a position that will require you to manage projects, liaise with internal departments and/or oversee external vendors. In any one of these cases, strong organizational and communications skills are necessary and the “thank you” letter is basically a mirror into how you would perform these duties.
It Shows Off Your Listening Skills — An interview is a give and take session in which you learn about a company and a position and the hiring manager learns about your skills and how you can possibly make a positive... Read more

Why the Recruiting Process is Broken and How To Fix It

Posted by Jane Turkewitz on November 4th, 2013 at 4:06 am

Branding has shifted dramatically with the advent of Internet technologies and social media. Companies can’t simply create a logo, a catchy tag line and a single, unified message and call it a day.  Today’s brand marketers are challenged to truly connect with consumers in a more personal way.
Customer service has become a huge part of the branding experience as companies address public commentary that can have a negative impact by going viral, reaching thousands, if not millions via social channels. New data technologies allow companies to push out different brand messages to varying consumer sets, based on sex, demographics, online shopping behaviors and psychographics, at the micro- and macro-level with a few clicks of a mouse.
Chris Malone and Susan Fiske, in their book, The Human Brand: How We Relate to People, Products and Companies, profess that the brands with the greatest success today embrace two things to the fullest: warmth and competence. Humans are wired to migrate towards people who are warm and competent and thus it makes sense that brands capable of embracing these two traits will be inherently magnetic.
Reading this was an “aha moment” for me. Not only regarding the concept of branding, but in how it also... Read more

Does Omitting a Job On Your Resume Make you a Liar?

Posted by Jane Turkewitz on October 8th, 2013 at 5:00 am

Times are a-changing. Hannah Montana is dead. Gay marriage is legal (in some circles). Iran’s new President has publicly recognized the Holocaust. And, the United States government can’t get their shit together. OK, well that’s not so new.
In the hiring industry, things have changed as well. Two-page resumes are the norm. Objectives are dead. Skype interviews are more prevalent, and people are job-hopping more than ever before. But, while video interviews and resume transformations have generally been embraced, most hiring managers still don’t like to spend time with job hoppers.
It used to be that people stayed with one company for 10 years before making career moves. In digital media, many of the companies we see haven’t even been in business for 10 years. And, those that do exist tend to go through serious growing pains.  That’s why we see so many people going from one company to another after only one or two years.
Reasons for frequent mobility run the gamut, but typically include:

The company made promises that they couldn’t keep;
The business wasn’t ready to scale as quickly as anticipated;
The company couldn’t deliver on its promises with clients;
The business burned through three CEOs in the past 12 months;
The company closed their... Read more

15 Ways to Crush a Phone Interview

Posted by Jane Turkewitz on April 8th, 2013 at 6:13 am

Phone interviews, whether with a recruiter or hiring manager, are often the first step in the job interview process. If you flub it, game over. Here are some key tips to make sure you make it to round two — an in-person meeting.

Send your resume to the interviewer prior to the call, even if you think he’s got it.

If you’re using a cell phone, find a quiet place. Don’t conduct an interview in the backseat of a taxi or walking down a noisy street — even with a recruiter.

If you plan on using a headset, call a friend first for a test run to make sure you don’t sound like you have marbles in your mouth.

Have a copy of your resume in front of you as a point of reference during the call.

If you have a job description for the position at hand, re-review it just before your call so the qualifications and responsibilities are top of mind and you can speak to these key points.

Don’t interview in your PJs. Get dressed for the day. If you look the part, you’ll feel the part.

Don’t yawn.

Stand up while talking. You’ll... Read more