Archive for Jane Turkewitz

10 Tips for Cleaning Up Your Email Communications

Posted by Jane Turkewitz on March 20th, 2013 at 6:56 am

Anyone else have a love/hate relationship with email? Yes, it does make life easier. Instead of picking up the phone to confirm a meeting, we can simply send a quick note, and that’s a beautiful thing. If we have to get a message to a “gabber,” email is our savior. If we want a communications exchange documented for the future, email is king.
But sometimes email makes me want to scream. Because it’s just so darn easy to use, people tend to abuse it. They are sloppy with their correspondence, incomplete with their thoughts, not to mention sentences, and scatterbrained in how they communicate. As a recruiter, whether it’s working with a candidate or a client, email sparring can sometimes be exhausting and frustrating — especially when thoughts are not expressed clearly and the person on the other end refuses to get on the phone. So, keeping that in mind, here are some recommendations on how to clean up your emails, get more e-organized and, frankly, be more buttoned up.
#1 — Don’t Assume the Person on the Other End Knows What you Are Referencing
Don’t use one word responses. If you are confirming a meeting, for example, don’t simply write... Read more

Top 10 Observations Regarding Job Search Traditions

Posted by Jane Turkewitz on February 12th, 2013 at 7:17 am

How Technology Has Changed The Rules
Years ago, an email circulated around the Internet featuring an editorial spread that appeared in a 1955 home economics textbook, entitled “The Good Wife’s Guide.” This eyebrow- raising piece offers a glimpse into a “wife’s” role prior to the woman’s lib movement. Two of my favorite nuggets of wisdom and advice are as follows:

Be a little gay and a little more interesting for him. His boring day may need a lift and one of your duties is to provide it.
Arrange his pillow and offer to take off his shoes. Speak in a low, soothing and pleasant voice.

Holy crap. I’m so glad I was born in the late ‘60’s.  I surely would have been incarcerated for spousal abuse if those were the mores of my day.
But, the article did get me thinking about how society and expectations change over time in all areas of our lives. In particular, with the explosion of digital technology, the hiring process has undergone a progressive movement of its own. So much of what has been traditionally “correct” regarding a job search and managing one’s career has morphed tremendously in just the past 10-15 years.
Here are my top 10 observations on... Read more

How a Little Empathy Can Go A Long Way When it Comes to Hiring

Posted by Jane Turkewitz on February 4th, 2013 at 8:42 am

em •pa•thy (definition): the intellectual identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another....(Source:

Recruiters are matchmakers, hunters, negotiators and, most definitely, therapists. There’s not a week that goes by — or maybe even a day — when we’re not providing some sort of mental release for a job seeker frustrated with his/her search and the process as a whole. I don’t mean this as a complaint. Just a statement of reality.
A sample of things that I commonly hear:

“I had five interviews, making it all the way to the C-suite, when all off a sudden, everything went radio silent.  Nobody will return my calls or emails. I can understand if they don’t want to move forward but you’d think they could have the courtesy to just say so. A little closure, please.”
“I put a weekend’s worth of work into doing a project that was requested of me and then I never heard “boo.”  Did they just use me to get a project done for free?”
“I was hired by a company and then a week after I started, the division I... Read more

The Top 10 Hiring Mistakes of 2012 — The Biggest Blunders in Digital Advertising, Marketing and Sales Hiring

Posted by Jane Turkewitz on January 3rd, 2013 at 7:10 am

As an executive recruiter in the digital media, marketing and advertising space, I know from personal experience that there are lots of jobs out there that need to be filled in this particular vertical. In fact, according to the IAB (Internet Advertising Bureau), the ad supported Internet industry accounts for 5.1MM jobs in the United States, vs. just over 1MM five years ago. The problem is that, in digital media and marketing, while there’s tremendous growth that comes with innovation, there’s just not enough qualified talent. The disparity in demand vs. fill-rate is resulting in some serious blunders in hiring that are hopefully a blip in the process and not a reflection of long-term trends.
The national unemployment rate in November 2012 was 7.7%, compared to 8.7% in November 2011, according to the U.S. Bureau of Labor Statistics. In terms of actual head count, we, as a nation, went from 13.3MM unemployed to 12MM. Although the numbers suggest real progress, the job vacancy rate has not improved in direct correlation, and the scuttlebutt is that a percentage of this perceived growth is actually a... Read more

10 Way to Promote Your Personal Brand on LinkedIn

Posted by Jane Turkewitz on December 10th, 2012 at 10:21 am

Clearly State Your Title and Industry Under Your Name — Instead of stating “Jon Doe, Marketing Director,” on the very top of your profile,  state “Jon Doe, Marketing Executive, Digital Media and Mobile.” If you are in digital sales, instead of saying “East Coast Sales Manager,” write, “Digital East Coast Sales Manager — Retail, CPG Expertise.”  Get those key strategic words in that will help define your core strengths and experiences to attract greater interest in your profile at first glance.
Expand Your Summary — Whereas, in a resume, you need to keep your summary short and sweet, you have the chance to really blow it out on LinkedIn. Think of your summary as a mini Bio that highlights your core areas of expertise and unique selling propositions, remembering to use keywords throughout to ensure you pop up in searches.
Use SEO Strategies In Highlighting “Specialties” — Think of all the various responsibilities that you currently have, and have had in the past, and highlight them one by one in the “Specialities” area, being very specific instead of broad-stroked.  As a marketing executive, you could put, for example:... Read more