As a Video Strategist I’ll ask businesses what they’re planning to do for marketing. They respond, we’re going to make a viral video. To which I reply, interesting Strategy, I hope it works out for you. (Shake my head no, it won’t) Planning for a Video to go Viral in your marketing is like planning on winning the lottery for your business to make money. It’s highly unlikely and it’s the worst marketing strategy you could have.
We live in amazing times. Marketers are able to reach potential customers like never before. The information obtained by online advertising becomes invaluable to companies. This targeted information is something that is not possible through TV ads.
The Internet has eliminated excuses. We can no longer say, “I don’t know how,” or “I don’t know who.” With the technology of smart phones and tablets we now have access to the world within seconds, and it even fits into our pockets. True there are some things humankind was never meant to know, but for everything else, there’s Google. Don’t be afraid of this new media or the world will leave you behind. Embrace it, invest in it, love it and enjoy the benefits of living in a world with no limits.
The title of your video is the most important. Make sure your keywords you want to rank for are in the title of the video as well as in the description and tags. You need to treat your title and thumbnail image the way a music artists would treat his new album; with a catchy name and album art.
There are 72 hours of video uploaded to YouTube every minute! The only information that YouTube knows about your video is what you give them. So make sure you give them as much information in the description and tags as you can so you can help YouTube know where to put it. The better you tag and describe the video, the better chance it has of people watching it.
If you have a great product or service how do people find out about it? How do you present your idea/product/service/company to potential buyers and decision makers? Let’s take a lesson from DollarShaveClub.com and their video that blew up the internets and launched their idea into a successful business.