Archive for iMedia Editors

Top 9 reasons to attend ad:tech New York on Nov. 4 and 5

Posted by iMedia Editors on October 14th, 2015 at 11:39 am

iMedia is excited to invite you to be a part of this year's ad:tech New York on Nov. 4 and 5. Here's why you need to check out our stellar sister event:
Almost 200 technology solution providers
Navigate your way around the expo floor where you’ll find heavy-hitters IBM, Oracle Marketing Cloud, eBay, Microsoft (all in one place) -- and more. Imagine the numerous opportunities to network and share ideas about the latest products and services shaping our industry.
A tech startup competition -- “Shark Tank” style
Listen and vote as 12 of the most innovative startups in martech and adtech pitch before panels of judges from brands, agencies, and venture capital firms. You end up choosing the ultimate winner.

Free education on the expo floor
Modeled from the breakout sessions in the conference program, these classes, hosted in the two think:tech theaters, are open to everyone and include thought-leadership covering a diverse range of subject matters.

Interactive displays: Get your experiential marketing fix
Visit the NEXT feature area for more compelling content from a select group of exhibitors with interactive technology. Find out where the future of modern marketing and tech is headed and how you can get ahead of the curve.
... Read more

10 awesome tweets from the iMedia Brand Summit

Posted by iMedia Editors on September 14th, 2015 at 1:07 pm

The iMedia Brand Summit is in full swing in sunny Coronado, California, and we're having a great time absorbing some knowledge about new ways to reach customers, including the captivating opening keynote from Julian Aldridge from Charles Schwab and an eye-opening session from Kieran Flanagan and Dan Gregory from The Impossible Institute. Our attendees are also enjoying the content and networking, so we compiled a list of our favorite tweets for our readers to check out.

1.4 million new households were created in 2014, yet there were only 140,000 new cable subscribers. #imediasummit
— Peter Stringer (@peterstringer) September 13, 2015
Do the thoughtfulness before the thoughtfulness is required. - @DanGregoryTII #imediasummit — Alex Masica (@alexmasica) September 14, 2015

@decaturdawg What we learned about attribution set up 1. Invest in set up, 2. Strong champions 3. Safe for agency partners #imediasummit
— davidehrhorn (@davidehrhorn) September 14, 2015

This is what happens when you fall asleep at the #imediasummit firepit @ Loews Coronado Bay
— Ryan Bonifacino (@rbonifacino) September 14, 2015

"Nothing kills creativity quite like hearing [a marketer] say, 'I don't get it.'" - @rydoon, celebrity content creator. #iMediaSummit
— Crowdtap | Business (@Crowdtap) September 14, 2015

@VisualIQ thanks for the awesome clam bake prize! Can't wait to get home and cook it!... Read more

True Media wins 2014 Bionic Agency of the Year Award at iMedia Agency Summit

Posted by iMedia Editors on December 11th, 2014 at 10:02 am

At the iMedia Agency Summit in Bonita Springs, Florida, Bionic Advertising Systems announced True Media had won the inaugural Bionic Agency of the Year Award. This award will be given annually to the advertising agency that has made the most significant improvements in workflow automation technology that reduces non-working media costs, improves results for advertisers, and increases job satisfaction for its employees.
“We work with hundreds of agencies of all sizes and shapes,” said Joseph Pych, CEO of Bionic Advertising Systems. “True Media has impressed me with both their vision for automation in a modern media agency and the pace at which they’ve executed their vision. They stand out as a beacon among media agencies.”

True Media is a Missouri-based independent agency which specializes in the strategic planning and placement of traditional and digital for clients which include HCA, Nature’s Variety, Monsanto, and The State of Missouri. Founded in 2005, the agency has been named on the Inc. 500 for the past five years.
In 2014, True Media has moved from a manual, Excel-based workflow typical of today’s media agencies to a systematic, process-driven workflow. As a result of its efforts in automating... Read more

iMedia Agency Award winners have been revealed!

Posted by iMedia Editors on December 9th, 2014 at 6:45 pm

The time has come, and the winners of iMedia's 2014 Agency Awards have finally been announced. These featured agencies, honored at the iMedia Agency Summit, are driving  industry innovation in areas such as social media, mobile, video, content marketing, and more.
Here are a few highlights:

Agency of the Year and Campaign of the Year: Huge
Best Small Agency: Piston
Best Agency Video: Sparkhouse
Best Agency for Mobile: M&C Saatchi Mobile
Best Agency for Social Media: 360i
Best Agency for Content Marketing: Meredith Xcelerated Marketing
Best Agency for Performance Marketing: iProspect

Check out the full list here.

The evolution of mobile: What's up with wearables?

Posted by iMedia Editors on September 25th, 2014 at 7:22 am

At CJ University by Conversant, there was a lot of chatter surrounding the future of affiliate marketing and solving challenges in the space. The event also coincided with Apple's announcement of its new iPhone 6, iPhone 6 Plus, and Apple Watch. How do affiliate marketers evolve in a world where content is mostly consumed on mobile browsers and apps? And what about wearables? Their impact on the consumer is just beginning, but appears to be most profound in the health and fitness arena.
Editor's note: This blog post is part of iMedia's sponsored coverage of CJ University.
Few are attuned into the convergence of health, digital marketing, and affiliate practices like Jennifer Bentz, director of online marketing at Beachbody. She spoke to iMedia at CJ University about the continuing definition of mobile (in all forms) and how marketers need to align their strategies to not miss out on big opportunities.
Learn more about CJ University and Conversant Media.