Archive for iMedia Editors

How CJ Affiliate designs intelligent acquisition programs

Posted by iMedia Editors on September 18th, 2014 at 12:12 pm

Today's successful brands have to be thinking about new and clever ways to cultivate and engage new prospects. Lisa Thomsen, senior strategic solutions manager, CJ Affiliate, and Brian Dominick, director, digital acquisition, American Express, led a session at CJ University, explaining how their partnership led to a successful campaign and new customer acquisition for American Express. Dominick outlined the following problems he was looking at when the brand reached out to CJ:

How do I scale my program and keep quality?
Am I missing anything else?
How do I reach my target audience?

Editor's note: This blog post is part of iMedia's sponsored coverage of CJ University.
Thomsen explained that CJ's mantra for tackling these challenges effectively as a partner was "ask, listen, and design." Without all three steps, it's not a true partnership. "The listen part is the most important for me," Dominick said. For him, it was important to have a real conversation rather than just be on the receiving end of a sales pitch. Thomsen claimed it is essential as a partner to listen to the full picture before even mentioning any solutions. "Asking and listening are key to learning about the business and what their needs are," she explained.
The campaign... Read more

How to leverage customer insights in affiliate

Posted by iMedia Editors on September 18th, 2014 at 12:11 pm

Marketers today know the importance of leveraging data, but in order to strategically improve ROI and overall program efficiency, the information gleaned must be actionable. At this year's CJ University, Desiree Toto, business development manager at CJ Affiliate, and Amber Yeray, digital marketing manager at EXPRESS, presented to attendees on the changing affiliate landscape and how to stay deeply informed about consumers. "I'm the chief purchasing officer for my family," explained Toto. But are brands aware of that purchasing power? How are they acting on the value consumers are bringing to the table?
Editor's note: This blog post is part of iMedia's sponsored coverage of CJ University.
Clients would ask Toto, "What is the value affiliate brings to the customer journey?" Her response? "I would always go back to data when asked to prove value of affiliate," she explained. CJ's new analytical platform, "Affiliate Customer Insights," is providing advertisers with the truly actionable data they need to make smart decisions and prove value.
Toto also emphasized the importance of actually using the data so many marketers have access to. According to a MarketingSherpa study, 97 percent of affiliates have access to customer data, yet only 37 percent make use of the data.... Read more

5 pitfalls of affiliate attribution management

Posted by iMedia Editors on September 18th, 2014 at 12:09 pm

Measuring affiliate channel performance is not an exact science, and many companies fall into harmful patterns when tracking their success. At a session at CJ University 2014, Dave Osman, VP of operations at CJ Affiliate and Natasha Moonka, product manager at Adometry, discussed effective and accurate attribution for affiliate programs in today's cross-channel environment. Osman defined attribution as "the process of identifying the series of events that lead to a desired outcome and giving weight to those events." According to Moonka, there are two questions that marketers need help answering: How is my business doing, and what should we be doing differently? With so many different analytics tools and systems out there, it is easy to feel lost. Here are the major pitfalls to avoid.
Editor's note: This blog post is part of iMedia's sponsored coverage of CJ University.
Not looking at marketing holistically
It is important for marketers to be able to identify how the performance of each channel affects the others. When you look at channels in silos, you aren't getting the full picture.
Viewing affiliate as the bottom of the funnel
According to recent research, consumer funnels are evolving, so don't assume you know exactly how affiliate fits into each customer's... Read more

2014 iMedia Agency Awards nominations deadline extended

Posted by iMedia Editors on September 11th, 2014 at 3:03 pm

Nominations for the 2014 iMedia Agency Awards have been extended through Sept. 19. The process is free and easy, so submit your nominations today!

The annual iMedia Agency Awards are designed to shine the spotlight on the agencies doing the best and most innovative work in the digital space. The coveted awards are a reflection of the industry, as both nominations and votes come directly from the marketing community. The award winners will be announced at this year's December iMedia Agency Summit in Bonita Springs, Florida.

Brand meets blog

Posted by iMedia Editors on September 10th, 2014 at 3:30 pm

What is the role of blog content in affiliate marketing? At CJU this year, this was a significant topic of conversation. As more and more brands get active with affiliate marketing and seek to maximize their efforts, there’s renewed focus on how creators of quality content like popular and high credibility bloggers fit into the business.
Editor's note: This blog post is part of iMedia's sponsored coverage of CJ University.
Bloggers play an important role in consumer digital making processes. In food and fashion, for example, many of the highest credibility voices are consumers. Proactive outreach to bloggers adds a variety of unique assets to an affiliate marketing program
Chief among these is credibility: People who follow a blog demonstrate the importance that they place in a blogger’s opinion. An honest endorsement of a product, or a discussion of product experience will likely have tremendous credibility among consumers. That credibility can make a difference both at the moment of decision and at critical earlier stages in the decision process.
In addition to driving awareness among the regular readers, blogs also perform very well in Search, so a thoughtful discussion of your products in a blog has the potential to reach lots of people... Read more