Did you know sugar-free Red Bull is trending with health-conscience audiences? Have you heard it was our friends at Definition 6 who created Facebook's new timeline movie app? Were you aware that Small Business Saturday was created by Amex's "Open Forum" community? (And do you know what's coming next for the group?)
The iMedia team has been talking with some very smart marketers in the interview studio. You'll see the videos hit iMediaConnection in upcoming weeks. Topics include new digital strategies for marketing toys and fitness products, interesting advancements in video and geo-targeting, the practicality of Pinterest, Klout and reddit, and much more.
Here are some of today's highlights, with iMedia's Bethany Simpson:
Archive for iMedia Editors 
What really happens in the iMedia interview studio
Posted by iMedia Editors on February 7th, 2012 at 10:10 am
Gearing up for Super Bowl 2012 Ad-Off
Posted by iMedia Editors on February 2nd, 2012 at 4:15 pm
As you get pumped for the big game, here are some great Super Bowl-tastic reads to check out:
2011 Super Bowl wins and fails
How to cash in on banned ads
The Super Bowl 2012 Game Plan for Advertisers
What You Can Learn From Your Crappy Football Team
"Sling Baby, the game" gets 60,000 views in 6 hours
These great pieces will leave you hungry for even more iMedia articles and blogs.
Here's to going all out on game day
Questus Voted Agency of the Year at Inaugural iMedia Agency Awards
Posted by iMedia Editors on December 7th, 2011 at 9:00 am
Questus took top honors as Agency of the Year during an awards dinner celebrating the first-ever iMedia Agency Awards, Tuesday, Dec. 6, at the iMedia Agency Summit in Scottsdale, Arizona.
Joining Questus were agencies winning awards in 9 other categories, garnering the top votes in each category from a field of more than 50 finalists. All nominees and winners were selected during several weeks of voting on iMediaConnection.com, which saw more than 16,000 votes cast from industry executives and no small amount of “campaigning” on the part of nominees.
The winning agencies in each category were: Questus, Agency of the Year; Ignition Interactive, Digital Boutique Agency of the Year; Starcom, Campaign of the Year (for ESPN’s Igniting Football Enthusiasts During 2011 NFL Draft); AKQA, Most Innovative Agency Website; MediaStorm, Best Agency for Video; Hyperfactory, Best Agency for Mobile; 22squared, Best Agency for Social; Razorfish, Best Agency for Out-of-Home; Digitas, Best Agency for Integrated Media; iProspect, Best Agency for Search.
“We’re really thrilled to have been voted Agency of the Year,” said Joseph Dumont, partner with Questus, after accepting the award. “We have fantastic clients, a driven and passionate team, and had a terrific 2011 on a variety of levels and we’re looking forward... Read more
Digital's daily news (9/15/2011): Less web tracking means less effective ads
Posted by iMedia Editors on September 15th, 2011 at 9:26 am
Research by Catherine Tucker, a professor at the M.I.T. Sloan School of Management, has found that European Union regulations that limit the tracking of internet users were associated with a 65 percent drop in the effectiveness of online marketing...
Bird of a feather…flock together…yes they do…Cool partnership announced between GetGlue, EW, and Gap
Henny Penny and Turkey Lurkey wring their hands, err, wings: Doom and gloom navel gazing about FB
I’m as free…as a bird now…Arrington starts new blog
Three little birds…on Google’s doorstep…Bing, Yahoo, and Ask increase their search share
Fish gotta swim and birds gotta sing…can’t help…lovin’ that mobile play…InMobi kinds $200 Mil!
Yallow bird…up high in an Armstrong tree: Is AOL leadership contemplating launch of a new soc net?
Take…these bro-ken wings…and learn to fly now…MSFT still bullish on Yahoo alliance despite Sunnyvale turmoil
Rockin’ robin’s gonna rock rock rock to-night…Amazon launches daily deal service on special offer Kindles!
And this bird you cannot change…Less ad tracking means less effective ads
Stay informed. For more insights into the latest developments in the digital marketing revolution, attend the iMedia Breakthrough Summit, Oct. 16-19. Request your invitation today.
