Archive for iMedia Editors

The evolution of mobile: What's up with wearables?

Posted by iMedia Editors on September 25th, 2014 at 7:22 am

At CJ University by Conversant, there was a lot of chatter surrounding the future of affiliate marketing and solving challenges in the space. The event also coincided with Apple's announcement of its new iPhone 6, iPhone 6 Plus, and Apple Watch. How do affiliate marketers evolve in a world where content is mostly consumed on mobile browsers and apps? And what about wearables? Their impact on the consumer is just beginning, but appears to be most profound in the health and fitness arena.
Editor's note: This blog post is part of iMedia's sponsored coverage of CJ University.
Few are attuned into the convergence of health, digital marketing, and affiliate practices like Jennifer Bentz, director of online marketing at Beachbody. She spoke to iMedia at CJ University about the continuing definition of mobile (in all forms) and how marketers need to align their strategies to not miss out on big opportunities.
Learn more about CJ University and Conversant Media.

Breaking out the crystal ball: The future of affiliate

Posted by iMedia Editors on September 23rd, 2014 at 9:17 am

Following the CJ University (CJU) conference last week, it’s fitting to consider how the face of affiliate marketing -- a quickly growing category -- will evolve in the coming months and years. A variety of CJU sessions touched upon this important topic throughout the event. Here are a few of the future “megatrends” identified.
Editor's note: This blog post is part of iMedia's sponsored coverage of CJ University.
Data integration and insights
Data integration is an area of focus for many brands, both broadly and within the affiliate discipline. The value of data analysis and integration lies in the ability to identify real customer insights. CJ Affiliate by Conversant announced the release of a new-to-market product that brings consumer insights into the affiliate channel for the first time, providing a new level of visibility into the performance of the affiliate channel at both the publisher and customer levels.
Affiliate Customer Insights allows marketers to compare the affiliate sector to all other offline and online marketing efforts and then make decisions to adjust their marketing spend based on the performance of their campaigns. Beta participants discovered that customers who shopped via affiliate had higher purchase frequency than all other channels, suggesting that customers driven... Read more

How CJ Affiliate designs intelligent acquisition programs

Posted by iMedia Editors on September 18th, 2014 at 12:12 pm

Today's successful brands have to be thinking about new and clever ways to cultivate and engage new prospects. Lisa Thomsen, senior strategic solutions manager, CJ Affiliate, and Brian Dominick, director, digital acquisition, American Express, led a session at CJ University, explaining how their partnership led to a successful campaign and new customer acquisition for American Express. Dominick outlined the following problems he was looking at when the brand reached out to CJ:

How do I scale my program and keep quality?
Am I missing anything else?
How do I reach my target audience?

Editor's note: This blog post is part of iMedia's sponsored coverage of CJ University.
Thomsen explained that CJ's mantra for tackling these challenges effectively as a partner was "ask, listen, and design." Without all three steps, it's not a true partnership. "The listen part is the most important for me," Dominick said. For him, it was important to have a real conversation rather than just be on the receiving end of a sales pitch. Thomsen claimed it is essential as a partner to listen to the full picture before even mentioning any solutions. "Asking and listening are key to learning about the business and what their needs are," she explained.
The campaign... Read more

How to leverage customer insights in affiliate

Posted by iMedia Editors on September 18th, 2014 at 12:11 pm

Marketers today know the importance of leveraging data, but in order to strategically improve ROI and overall program efficiency, the information gleaned must be actionable. At this year's CJ University, Desiree Toto, business development manager at CJ Affiliate, and Amber Yeray, digital marketing manager at EXPRESS, presented to attendees on the changing affiliate landscape and how to stay deeply informed about consumers. "I'm the chief purchasing officer for my family," explained Toto. But are brands aware of that purchasing power? How are they acting on the value consumers are bringing to the table?
Editor's note: This blog post is part of iMedia's sponsored coverage of CJ University.
Clients would ask Toto, "What is the value affiliate brings to the customer journey?" Her response? "I would always go back to data when asked to prove value of affiliate," she explained. CJ's new analytical platform, "Affiliate Customer Insights," is providing advertisers with the truly actionable data they need to make smart decisions and prove value.
Toto also emphasized the importance of actually using the data so many marketers have access to. According to a MarketingSherpa study, 97 percent of affiliates have access to customer data, yet only 37 percent make use of the data.... Read more

5 pitfalls of affiliate attribution management

Posted by iMedia Editors on September 18th, 2014 at 12:09 pm

Measuring affiliate channel performance is not an exact science, and many companies fall into harmful patterns when tracking their success. At a session at CJ University 2014, Dave Osman, VP of operations at CJ Affiliate and Natasha Moonka, product manager at Adometry, discussed effective and accurate attribution for affiliate programs in today's cross-channel environment. Osman defined attribution as "the process of identifying the series of events that lead to a desired outcome and giving weight to those events." According to Moonka, there are two questions that marketers need help answering: How is my business doing, and what should we be doing differently? With so many different analytics tools and systems out there, it is easy to feel lost. Here are the major pitfalls to avoid.
Editor's note: This blog post is part of iMedia's sponsored coverage of CJ University.
Not looking at marketing holistically
It is important for marketers to be able to identify how the performance of each channel affects the others. When you look at channels in silos, you aren't getting the full picture.
Viewing affiliate as the bottom of the funnel
According to recent research, consumer funnels are evolving, so don't assume you know exactly how affiliate fits into each customer's... Read more