Archive for Heather DelCarpini

Mobile Phones, Primetime TV and Domain Names – There Is A Connection

Posted by Heather DelCarpini on September 28th, 2012 at 6:30 am

Remember Carnac the Magnificent, one of Johnny Carson’s most famous characters?  He’d hold a “hermetically sealed” envelope to his forehead and before ever opening it, he’d spit out an answer to the unknown question it contained.  The answers were always pretty straight forward, so the comedy came when he revealed the wacky question.  One of Carnac’s answers might contain three seemingly unrelated topics, which is why he jumped right to mind when writing this post about mobile phones, primetime TV and domain names.
What do those three things have in common?  Thanks to the mobile ad network Tremor Video, we have an answer.
I recently came across some research that Tremor did over the summer in order to gain insight into mobile phone and tablet usage at different times throughout the day. The main findings revealed that mobile browsing peaks at two periods throughout the day: in the late afternoon – likely when people are wrapping up their day at school or work and planning their evening – and again during TV’s primetime viewing hours.
What’s even more interesting is that Tremor drilled down into the usage data to plot it against the times when TV commercials air in primetime.  Take a look... Read more

Nobody’s Perfect: The Silver Lining of Facebook’s IPO

Posted by Heather DelCarpini on June 28th, 2012 at 9:54 am

Facebook may be king of the world right now, but as the vulnerabilities displayed during its IPO process show, it won’t be forever. With that in mind, be careful how much you rely on any social network or media property to build your brand or reach customers.

The of a Domain Hack and Why Marketers Should Care

Posted by Heather DelCarpini on June 11th, 2012 at 9:53 am

In a recent article from Technorati, the web service Bitly was chastised for changing its domain name from to One of the biggest complaints was that “it’s actually harder to create short URLs, the crux of what Bitly is all about – in fact, its own domain name is now longer, changing from to”

Online Marketing’s Buried Treasure: How To Find More Budget or Add to the Bottom Line

Posted by Heather DelCarpini on April 12th, 2012 at 6:19 am

Finding budget to run the campaigns you want can be an uphill battle, but there’s good news! You may have extra money in your domain portfolio and it's a better time than ever to cash in because domain prices are at an all time high.

Seeing the New Domain Forest through the Trees

Posted by Heather DelCarpini on February 2nd, 2012 at 9:19 am

There’s been a lot of noise recently about a major change in the structure of the Internet which could have a big impact on online marketers -- the decision to allow new domain extensions. With so much chatter both on and offline, it’s worth taking a step back and a practical look at what’s happening in order to make sure your company doesn’t get caught up in the commotion.