Remember Carnac the Magnificent, one of Johnny Carson’s most famous characters? He’d hold a “hermetically sealed” envelope to his forehead and before ever opening it, he’d spit out an answer to the unknown question it contained. The answers were always pretty straight forward, so the comedy came when he revealed the wacky question. One of Carnac’s answers might contain three seemingly unrelated topics, which is why he jumped right to mind when writing this post about mobile phones, primetime TV and domain names.
What do those three things have in common? Thanks to the mobile ad network Tremor Video, we have an answer.
I recently came across some research that Tremor did over the summer in order to gain insight into mobile phone and tablet usage at different times throughout the day. The main findings revealed that mobile browsing peaks at two periods throughout the day: in the late afternoon – likely when people are wrapping up their day at school or work and planning their evening – and again during TV’s primetime viewing hours.
What’s even more interesting is that Tremor drilled down into the usage data to plot it against the times when TV commercials air in primetime. Take a look... Read more
Archive for Heather DelCarpini 
Seeing the New Domain Forest through the Trees
Posted by Heather DelCarpini on February 2nd, 2012 at 9:19 am
There’s been a lot of noise recently about a major change in the structure of the Internet which could have a big impact on online marketers -- the decision to allow new domain extensions. With so much chatter both on and offline, it’s worth taking a step back and a practical look at what’s happening in order to make sure your company doesn’t get caught up in the commotion.
