The annual iMedia Entertainment Marketing Summit was held today at the Beverly Hills Hotel in sunny Los Angeles. The theme of this year's conference was "shaping the future of entertainment marketing" and there are few companies making more strides in digital than ESPN.
For that reason, it was fitting to see the SVP of Marketing, Carol Kruse, address a crowded room on the next generation of entertainment marketing and how marketing a sports network differs from consumer package goods.
We caught Carol after her presentation and asked her a few questions about marketing for the nation's largest sports network. Watch to find out what she had to say:
With a multitude of touch points available across traditional and digital media, how can we as markets tell our brand stories by connecting the dots across multiple platforms in a social environment?
Watch the video to find out how Del Monte is bridging the gap.