Archive for Greg Bardsley

ESPN'S Carol Kruse on how to take TV campaigns into the digital world

Posted by Greg Bardsley on June 28th, 2011 at 2:15 pm

The annual iMedia Entertainment Marketing Summit was held today at the Beverly Hills Hotel in sunny Los Angeles. The theme of this year's conference was "shaping the future of entertainment marketing" and there are few companies making more strides in digital than ESPN.
For that reason, it was fitting to see the SVP of Marketing, Carol Kruse, address a crowded room on the next generation of entertainment marketing and how marketing a sports network differs from consumer package goods.
We caught Carol after her presentation and asked her a few questions about marketing for the nation's largest sports network. Watch to find out what she had to say:

Tips for boosting video engagement from Moxie's Lori Dicker

Posted by Greg Bardsley on June 28th, 2011 at 2:11 pm

Wondering how to get a little more bang for your video dollars? Watch as Lori Dicker, the SVP of digital media innovation for Moxie Interactive, takes a moment during the 2011 Entertainment Marketing Summit to share advice for marketer's in the space. Watch as Lori explains this, as well as which metrics she's keeping an eye on:

Navigating in a World of Gray

Posted by Greg Bardsley on May 24th, 2011 at 3:32 pm

Watch as Eric J. Grilly, EVP & Chief Digital Officer for Comcast Sports Group, explains how the role of the modern agency is changing and how to navigate in a world of gray.
The full presentation will be available next week in iMedia Connection's Summit Coverage section.

iMedia Connected: Donna Sturgess on the power of brand relationships

Posted by Greg Bardsley on March 9th, 2011 at 8:30 am

In this digital age, brand relationships have never been more fragile and require active measurement and management to sustain a competitive advantage and boost sales.
Watch as Donna Sturgess, founding partner & president of Buyology Inc., explains how to harness the power of brand relationships.

Case Study: How Del Monte maintains connections across platforms

Posted by Greg Bardsley on March 8th, 2011 at 7:09 pm

With a multitude of touch points available across traditional and digital media, how can we as markets tell our brand stories by connecting the dots across multiple platforms in a social environment?
Watch the video to find out how Del Monte is bridging the gap.