Archive for Geetanjali Dighe

MAU and Engagement Statistics of Instagram, Twitter, and Facebook

Posted by Geetanjali Dighe on December 15th, 2014 at 5:15 pm

On 10th Dec, Instagram announced that that the platform has 300 Million Monthly Active Users (MAU). When Fortune asked Evan Williams, founder of Twitter, what he thought about it, Williams said,
“I frankly don’t give a shit if Instagram has more people looking at pretty pictures.”
Monthly Active Users (MAU) is the number of unique users who have interacted with the community in a month. This is different from visitors. Visitors include unregistered readers or readers who haven’t logged in.
Every time a reader logs into a site with Facebook Connect, and his or her activity - a like, a comment or a share, is posted on, it counts as an action towards a monthly active user.

Does this definition impact how important MAU is as a metric for marketers?

MAU is a benchmark, a report card so to speak for the platforms, but the real question for marketers is, are my customers on that platform and how engaged are they?

MAU Statistics

Facebook has 1.35 Billion MAU , WhatsApp has 600 Million and Facebook Messenger, 500 Million.
Twitter on the other hand has 254 Million MAU but Williams says:
“…the impact Twitter has on the world versus Instagram, it’s pretty significant.”
70% of Instagram’s... Read more

Inbox For Gmail – What's New, What's Not

Posted by Geetanjali Dighe on November 21st, 2014 at 7:44 pm

What is Inbox for Gmail? How does it impact users and marketers? My thoughts on this newest app.

Inbox Zero to Inbox Hero

Posted by Geetanjali Dighe on January 24th, 2014 at 12:00 am

While Facebook stream and chats, Twitter feeds and DMs co-exist with WhatsApp and SnapChat and other instant messengers, the volume of email still continues to grow. This interesting article argues that perhaps email is now becoming just another stream.

However, email is more than just a stream. The apps around email are helping it evolve into something far more potent. Some of these apps are a delight, some a little unnerving.

Interesting Apps Around Email

Posted by Geetanjali Dighe on January 30th, 2013 at 12:27 pm

$25 Mill Funds for Email Apps In 2011
Did you know that applications around email got $25 Million funding in 2011 alone?
A year ago I mentioned some interesting apps like Yesware,, Spanning, Perkville, AwayFind, ShortMail, FanBridge, ActivePath, Rapportive, CloudMagic and LiveIntent.
There were quite a few interesting apps that made news in 2012 too. Here is a quick look at them:
Interesting Apps Around Email in 2012
Is there a place for a revolutionary email client? You bet there is. That is what Inky Mail plans to do. It has a set of features that make reading and managing all your emails from various mailboxes super easy.
We love email so much that our kids also must learn to manage their inbox, right? Enter Maily - first email app for kids. It's cute actually. I went all “awww”, but then I am an email marketer.
ActiveMail from ActivePath allows you to instantly watch and share videos, slides and albums from a growing list of content sources, and post and comment to Facebook and Twitter – all right from your inbox. PowerInbox was another such application that allowed you to post comments on facebook and tweet right from the email inbox.
In November ActiveMail and PowerInbox... Read more

7 Habits of Effective Marketers: Drink Red Bull?

Posted by Geetanjali Dighe on October 16th, 2012 at 6:02 am

I recently found a free executive summary of the book “7 Habits of Highly Effective People” in an ebook form – which I promptly downloaded for handy reference. Most of you might have either read or heard about this business and self-help book written by Stephen R Covey.

As I browsed through the new introduction, one sentence struck me - "The world has changed dramatically since the 7 Habits of Highly Effective People was first published in 1989… are the 7 Habits still relevant today?"