Archive for Geetanjali Dighe

Inbox Zero to Inbox Hero

Posted by Geetanjali Dighe on January 24th, 2014 at 12:00 am

While Facebook stream and chats, Twitter feeds and DMs co-exist with WhatsApp and SnapChat and other instant messengers, the volume of email still continues to grow. This interesting article argues that perhaps email is now becoming just another stream.

However, email is more than just a stream. The apps around email are helping it evolve into something far more potent. Some of these apps are a delight, some a little unnerving.

Interesting Apps Around Email

Posted by Geetanjali Dighe on January 30th, 2013 at 12:27 pm

$25 Mill Funds for Email Apps In 2011
Did you know that applications around email got $25 Million funding in 2011 alone?
A year ago I mentioned some interesting apps like Yesware,, Spanning, Perkville, AwayFind, ShortMail, FanBridge, ActivePath, Rapportive, CloudMagic and LiveIntent.
There were quite a few interesting apps that made news in 2012 too. Here is a quick look at them:
Interesting Apps Around Email in 2012
Is there a place for a revolutionary email client? You bet there is. That is what Inky Mail plans to do. It has a set of features that make reading and managing all your emails from various mailboxes super easy.
We love email so much that our kids also must learn to manage their inbox, right? Enter Maily - first email app for kids. It's cute actually. I went all “awww”, but then I am an email marketer.
ActiveMail from ActivePath allows you to instantly watch and share videos, slides and albums from a growing list of content sources, and post and comment to Facebook and Twitter – all right from your inbox. PowerInbox was another such application that allowed you to post comments on facebook and tweet right from the email inbox.
In November ActiveMail and PowerInbox... Read more

7 Habits of Effective Marketers: Drink Red Bull?

Posted by Geetanjali Dighe on October 16th, 2012 at 6:02 am

I recently found a free executive summary of the book “7 Habits of Highly Effective People” in an ebook form – which I promptly downloaded for handy reference. Most of you might have either read or heard about this business and self-help book written by Stephen R Covey.

As I browsed through the new introduction, one sentence struck me - "The world has changed dramatically since the 7 Habits of Highly Effective People was first published in 1989… are the 7 Habits still relevant today?"

Will you send emails 5 years from now? 10 tips to tackle change

Posted by Geetanjali Dighe on August 30th, 2012 at 3:45 am

I read this tweet on my timeline this week,
“Neil Armstrong may well be the only human being of our time to be remembered 50,000 years from now”
and wondered about the change the Apollo and Curiosity generation has seen. We marketers have been especially affected by this change.
In 1984, 'Neuromancer' - a book by William Gibson made the word 'Cyberspace' popular. In 1996 Hotmail was born. Google came into existence in 1998. 2004 & 2005 saw Facebook and YouTube. In 2007 a small app called Twitter debuted at a conference. Today Pinterest which started out in 2010, is the new hot thing.
What will change in the future? Will your customers use email in the next 5 years?
If the change-makers of technology - the inventors and entrepreneurs are the cogs in a futuristic ship, we marketers are the lucky ones to watch this change with one sweep from our decks.
We watch the brands ride this change, see the consumers interact with them, and while this process evolves, we help catalyze it. It's fascinating to be a Digital Marketer today but it's changing our role in many ways.
Rise of the Chief Marketing Technologist
16% of daily queries on Google have never been seen... Read more

5 Key Questions and Focus Areas in Email Marketing for Small Businesses

Posted by Geetanjali Dighe on August 14th, 2012 at 10:57 pm

Social, local and mobile marketing are changing the way content is delivered to consumers. With animated images, countdown timers, live social media content, rendering for different screens, email marketing has become fancy too.

While small businesses usually find it easier to adapt faster to the changing digital marketing landscape, they also need to balance it with limited budgets and do not always have the insights from bigger agency partners.

With the limited budget and resources, might it be sensible for small business to re-evaluate where to focus in some of the key email marketing areas?