On 10th Dec, Instagram announced that that the platform has 300 Million Monthly Active Users (MAU). When Fortune asked Evan Williams, founder of Twitter, what he thought about it, Williams said,
“I frankly don’t give a shit if Instagram has more people looking at pretty pictures.”
Monthly Active Users (MAU) is the number of unique users who have interacted with the community in a month. This is different from visitors. Visitors include unregistered readers or readers who haven’t logged in.
Every time a reader logs into a site with Facebook Connect, and his or her activity - a like, a comment or a share, is posted on facebook.com, it counts as an action towards a monthly active user.
Does this definition impact how important MAU is as a metric for marketers?
MAU is a benchmark, a report card so to speak for the platforms, but the real question for marketers is, are my customers on that platform and how engaged are they?
Facebook has 1.35 Billion MAU , WhatsApp has 600 Million and Facebook Messenger, 500 Million.
Twitter on the other hand has 254 Million MAU but Williams says:
“…the impact Twitter has on the world versus Instagram, it’s pretty significant.”
70% of Instagram’s... Read more