Small businesses, especially restaurants and retail shops, have a level playing field when it comes to marketing and social media. Thanks to social media, it's a great way to keep up with -- and even outrun -- the big boys with their big marketing budgets.
Businesses that rely on foot traffic, impulse buys, and spontaneous sales don't have to spend their children's inheritance on billboards, TV commercials, and sports team sponsorships just to stay afloat. Social media is doing for small business marketing what the typewriter did for newspapers.
Here are three social media trends that will help small businesses keep up with the big brands.
The Mobile Web is Growing
Google declared 2011 "the year of mobile." Why? Because smartphones now reach 28% of the entire US market, and 38% of the cell phone market. These aren't just phones with a camera in it, they're mini-computers you can make a phone call from.
This means mobile computing, mobile websites, and mobile-friendly social networks are crucial. It means a small business needs a mobile-friendly website, and not the clunky old jalopy they had built for them in 2005. Build a mobile-ready website, or create one with WordPress software and the WPTouch mobile plugin.
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