Archive for Elizabeth Blair

Keeping Your Brand Safe Online

Posted by Elizabeth Blair on December 23rd, 2009 at 12:00 am

I am excited to co-present a Master Class Workshop, "Keeping Your Brand Safe Online," along with Chris Actis of MediaVest at the upcoming Brand Summit 2010 in Las Vegas.  My industry background has made me acutely aware of the fact that quality is a critical issue for brands, and it is one that Brand.net has focused on since day one. Quality is not just about buying from a carefully screened and curated set of top comScore sites.  That's just the start. It is also not just about reporting on the pages where your ad was placed adjacent to brand-damaging objectionable content.  Your Brand should not ever appear next to brand-damaging objectionable content.  Keeping your brand safe online is about active, page-level quality management with each and every media buy. We'll examine that, and other issues that can impact quality, as well as new strategies for success.