Retailers still have a few days to make the most of social media to drive Black Friday sales. Research from Shareablee shows who has the edge thus far.
Yeehaw, I'm an influencer. Or at least IBM thinks so which is why they invited me to their Smarter Commerce Global Summit in Nashville this May. There I joined 15 or so bonafide influencers including emcee Jay Baer, Steven Dennis, Dino Dugan, Bryan Eisenberg, Kim Garst, Glen Gilmore, Pete Krainik, Bryan Kramer, Pam Moore, Rob Moore, Tonia Ries, Ted Rubin, Peter Shankman, Sandra Zoratti, and more.
None of us were asked to write anything or say anything favorable about IBM but not surprisingly, just about all of us did and many continue to do so. Not because we felt obligated but because IBM served up genuine news, impressive case histories and provided access to senior sources for interesting content. (And by the way, they continue to provide news including their announcement this week about 100 new cloud-based tools for the C-Suite.) But I digress.
For me, the real education was seeing how to put on a world class influencer program. Here are 5 tips I gleaned:
Assemble an eclectic mix of influencers so they aren't all talking to the same people.
Bring the influencers together so they can bond, cross-pollenate and help amplify each other's content.
Have a social media center with a leader board so there's a bit of a competition during the event.
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