Cutting through has never been easy for marketers. Looking at this year's crop of Superbowl ads, it is clear that formerly reliable components of surprise, emotion and relevance now need to be buttressed with socialize, searchify and extend.
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6 Keys to Cutting Through
Posted by Drew Neisser on February 12th, 2013 at 8:10 am
Tags: cutting through, smart marketing, Superbowl 2013 ads
Posted in Creative Best Practices, Opinions, Social Media | No Comments »
Facebook Changes: For Profit or Spam?
Posted by Drew Neisser on November 26th, 2012 at 7:06 am
Facebook recent change to its EdgeRank algorithm has had a dramatic impact upon the reach of branded Facebook pages. This article takes a close look at one particular brand page and how the reach of its rich media posts dropped on average by 35% between August and October.
Tags: Facebook algorithm, Facebook Edgerank change, Facebook reach declines
Posted in Social Media | 2 Comments »
