This is a nice way to celebrate one Fam out of the millions on their page. While the majority of communities this large will always feel faceless, occasionally featuring or acknowledging someone brings a sense of humanity to the community.
Oreo's post this week: "Fan Lisa T. was born in 1912 - the same year Oreo cookies were introduced. Wish her a special happy birthday below!"
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Tags: coca-cola, converse, disney, Facebook, facebook marketing, Facebook strategy, mtv, oreo, red bull, report, skittles, social media strategy, starbucks, top ten, youtube
Posted in Creative Best Practices, Emerging Platforms, Opinions, Social Media, Web Analytics, Word of Mouth | No Comments »
Links pointing to the future of marketing, from the co-founder of content strategy tool Zuum.
Inside The AP’s Social Strategy
Great read for both a brief but interesting backdrop to the APs history, as well as how a 150 year old news organization is using Facebook and Twitter. They state that Twitter is their primary engagement vehicle, but Twitter is where they find the breaking stories, which I definitely agree with.
Via @joshsternberg & @bmorrissey
Market With Messages That Tap Into Man’s Primal Urges
Sometimes we get caught up in trying to rationalize strategies and key product benefits. I like this level-set on how it all tracks back to very core emotions.
Nike Auction – Bid Your Sweat
I really like this as a way of rewarding what in this case is literally Nike’s ‘most active’ customers. It would obviously have to be a very limited offer, but instead of just throwing out a 10% off sale, why not give the discount to loyal customer’s who’ve worked for it?
Via @adverblog
Content Strategy Ain’t Just For Large Companies
Good article with three key points for getting started in content marketing. Not only is it also for small businesses, when you... Read more
Tags: content marketing, content strategy, Facebook, facebook marketing, Facebook strategy, Social Media, social media marketing, social media strategy
Posted in Creative Best Practices, Emerging Platforms, Opinions, Social Media, Web Analytics, Word of Mouth | No Comments »
Links pointing to the future of marketing, from the co-founder of content strategy tool Zuum.
Confessions of an Agency Mobile Specialist
This is a good series from Digiday. Kind of the WikiLeaks for advertising.
Via @JackMarshall
INFOGRAPHIC: How Fortune 500s Use Social Media
23% of Fortune 500 companies have a public facing blog. 58% of Fortune 500 companies have a corporate Facebook page. I get the argument that brands should be driving traffic to their site, but you also have to consider where the masses are gathering. To follow the money, you have to follow the traffic. With these numbers, the top brands are basically saying the money’s on Facebook.
5 Ways Businesses Are Using Facebook Timelines
A quick, fun read with good visuals.
Via @KentHuffman
CP+B Taps Henry to Get Creative With Insights
The best bite is in the last paragraph. Quote: “From a right-brain standpoint, where analytics is really heading is storytelling. Analytics has too often been columns and rows of data, and where that needs to evolve to is creative narratives. There’s a very creative element in driving action out of insights. Left and right brain both need to be used to maximize the impact of what... Read more
Tags: content marketing, content strategy, Facebook, facebook marketing, Facebook strategy, Social Media, social media marketing, social media strategy
Posted in Creative Best Practices, Emerging Platforms, Social Media, Web Analytics, Word of Mouth | No Comments »
The YouTube video is interesting this week, because it’s the lowest engagement, but the most highly shared of this week’s Top Ten. And it’s just fun content.
This Thursday we have an report coming out in iMediaConnection that shows a distinct relationship between content type and engagement type. We’re seeing a consistent trend that photos and videos drive more sharing than status updates. It’s something we’re seeing again in this week’s data.
YouTube's post this week: Top 10 Greatest Rock & Roll Hall of Fame Moments
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About Zuum
Zuum is a tool that helps brands increase their engagement level with their Facebook fans by knowing what works on Facebook. For their brand and their competitors.
www.ZuumSocial.com
Tags: coca-cola, converse, disney, Facebook, facebook marketing, Facebook strategy, mtv, oreo, red bull, report, skittles, social media strategy, starbucks, top ten, youtube
Posted in Creative Best Practices, Emerging Platforms, Social Media, Web Analytics, Word of Mouth | No Comments »
Links pointing to the future of marketing, from the co-founder of content strategy tool Zuum.
New Research: Americans Hate Social Media Promotions
Great point made here, drawing a distinction between companies ‘being social’ and ‘doing social’.
Via @jaybaer
What was it about Instagram that made it worth a $1B acquisition by Facebook?
This is really more about the mobile opportunity Facebook sees, and the value that data will bring to marketers.
Via Via @ckanal
7 Lessons From Content Marketing’s Greatest Hits
As the article says, lately it’s been almost impossible to not read something about the subject of content marketing. So let me add to those odds.
Via @juntajoe
The Digiday Dictionary: What It Really Means
Not sure what all the industry buzz-words ‘really’ mean? This gives you the meaning behind the meaning. (Funny stuff.)
Via @sweissman and @JackMarshall
Wisconsin Cheese Develops Global Following: Case Study
I really like the way they’re working to provide a comprehensive knowledge base on their subject. I’m not sure about spreading the brand across so many properties, as it’s really sub-branding, which always takes more marketing budget than getting a single brand across.
Experiment: “If Anyone Wants to Talk About Anything, Call Me” (or Text If You Prefer)
A human interest story around technology. I... Read more
Tags: content marketing, content strategy, Facebook, facebook marketing, Facebook strategy, Social Media, social media marketing, social media strategy
Posted in Creative Best Practices, Emerging Platforms, Social Media, Web Analytics, Word of Mouth | No Comments »
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