Links pointing to the future of marketing, from the co-founder of Facebook content strategy tool Zuum.
The 20 most entertaining Super Bowl tweets
Funny stuff. Naturally, a lot of ad references.
Via @PublicityGuru
Input Error – Histories of Social Media
Just came across this site. I like both the content and the URLs implication: That social media may be a new term, but it’s a long-standing phenomenon.
Via @jonathansalem
Glam Media launches Foodie.com, a culinary site with a social network baked in
In the social media wars, what will most likely pull large numbers of people away from Facebook: A new general social network, or something more niche? I personally think the niche sites have a lot more to offer in terms of a more engaging experience. I think the big question will be how well they can integrate with Facebook, and then slowly siphon off traffic to their own properties.
Via @lizstrauss
Where To Find Budget For Content Marketing
Good content requires resources. Some of the challenge is simply identifying the diamonds in the rough, and knowing how to put the right polish on them. This is a good list of places to look into if you find yourself in need... Read more
Tags: content marketing, content strategy, Facebook, facebook marketing, Facebook strategy, Social Media, social media marketing, social media strategy
Posted in Creative Best Practices, Emerging Platforms, Opinions, Social Media, Word of Mouth | No Comments »
This post is particularly interesting because it uses brand-generated photography, yet it's not likely something pulled from existing assets like an ad campaign or product shot catalog. With Facebook now a primary channel for brands to connect with their customers, timely, creative and low-cost artwork like this is a smart way to keep the page fresh and -- based on the fan’s reaction -- highly engaging.
Starbucks' groundhog day line: "What if your coffee sees it's shadow today?"
Below is this week's Top Ten. You can click through to see any of the actual posts.
Our FREE Top Ten weekly report features the top post from each of the top ten brands on Facebook. You can either sign up or view the complete list of posts in our latest report, featured in the archives on this page.
Get a FREE TRIAL of Zuum, the leading Facebook Page Content Strategy tool, by just registering.
Tags: coca-cola, converse, disney, Facebook, facebook marketing, Facebook strategy, mtv, oreo, red bull, report, skittles, social media strategy, starbucks, top ten, youtube
Posted in Creative Best Practices, Emerging Platforms, Social Media, Web Analytics, Word of Mouth | No Comments »
Links pointing to the future of marketing, from the co-founder of Facebook content strategy tool Zuum.
Tumblr hires a dedicated team to write about…Tumblr
Tumblr demonstrating they understand the value of content marketing.
Via @jodiontheweb
Social business: Social media integration
A nice data visualization from a survey on how companies are integrating social media, and what their expectations are. One stat that really stands out to me is, 52% of the respondents said their most important social media metric is leads generated. All roads lead back to ROI.
Via @wearesocial
Is Social Media Killing the Website?
I think a lot of people are asking this question. I agree with the author, that while a Facebook page seems a must for many businesses, it’s not time to mothball the website yet.
Via @Robert_Rose and @MeganLeap
Ten Things To Think About When Designing Your iPad App
If you think you’ll ever sit down to create an iPad app, bookmark this link.
Via @DesignerDepot
Mapping Facebook’s growth – Decoder (1:10)
You’ve seen a lot of charts on Facebook’s growth, but this short video is still stunning. Especially how the growth has continued through recent years.
Via @AntDeRosa
Five books you should be reading.
A short list from David Armano, EVP, strategist at Edelman.
Via... Read more
Tags: content marketing, content strategy, Facebook, facebook marketing, Facebook strategy, Social Media, social media marketing, social media strategy
Posted in Creative Best Practices, Emerging Platforms, Social Media, Word of Mouth | No Comments »
Brands have offered Facebook exclusives prior to this week's MTV "Facebook Exclusive". But MTV is both a content production and broadcast company. More than most brands, they like to have the content experience take place on their own site, where they can most readily monetize it.
So it certainly wasn't a light decision for them to offer "Facebook Exclusive" content. And they're certainly looking at the results to see how well the offer worked. MTV posted 30 times last week -- more than double the next closest brand in our Top Ten. And this was their most popular post of the week.
Below is the image they offered. You can click through to view the post, or see it in the chart below the photo. Notice the prominence of the "Facebook Exclusive" offer.
Below is this week's Top Ten. You can click through to see any of the actual posts.
Our FREE Top Ten weekly report features the top post from each of the top ten brands on Facebook. You can either sign up or view the complete list of posts in our latest report, featured in the archives on this page.
Also, you can get a FREE TRIAL of Zuum by just registering.
Stay informed. Looking for... Read more
Posted in Opinions | 2 Comments »
Indicators of the future of marketing, from the co-founder of Facebook content strategy tool Zuum.
Social Media, Where Art Thou?
Great POV on how SOPA is about more than just piracy.
Via @BeverlyMacy
The Pinterest Debate Between Two Friends
If you’re on Pinterest, you probably don’t need a Compete.com chart to let you know their traffic has been explosive lately. This is a nice debate that’s really more about the long term business model than short term marketing potential. Like Foursquare, I think there will be a lot of brands who can leverage this for some good press with innovative promotions. But per their business model description — to connect people all over the world based on shared tastes and interests — I think Facebook is already doing that very well.
Via @JayBaer
Don’t Kill Your Business With Social Media Distraction
A good reality check for anyone deeply immersed in social media.
Via @KevinJDean
Facebook Plugins Keep People On Websites 50% Longer
What I find remarkable here is that logging in to a site with the standard login, versus Facebook, would seem to imply a tighter connection to the brand, as you’ve taken the time to actually register with the site.... Read more
Tags: Facebook, facebook marketing, Facebook strategy, Social Media, social media marketing, social media strategy
Posted in Creative Best Practices, Emerging Platforms, Opinions, Social Media, Word of Mouth | No Comments »
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