Archive for Doug Schumacher

Report: Facebook Page Data Averages – May 2013

Posted by Doug Schumacher on June 11th, 2013 at 10:06 am

One of the more popular reports we publish, this is a great benchmark resource for anyone wanting to know how their ranks on Facebook. Brands appearing in this report include Subway, Taco Bell, McDonald's, Burberry, Chanel, Gucci, Twix, Oreo, Skittles, Estee Lauder, Red Bull, Monster Energy, Crest, Colgate, Oral-B, Hilton, Sheraton, Dole, Capri Sun, Nissan, Honda and Ford.

Top Ten: Top Facebook posts are all fashion, food and autos

Posted by Doug Schumacher on April 3rd, 2013 at 8:00 am

It's interesting to see the top ten dominated by three industries. Fashion, food and automobiles. The autos are all high-end brands, the fashion is mixed, and the food is fast and inexpensive.

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#1 Hello Kitty - photo2013-03-31 16:41
Hope you have an eggcellent Easter!

1.046% enagement rate 97,186 likes 853 comments 34,921 shares 26% shares

#2 McDonald's - photo2013-03-30 23:00
Bacon, Ranch or Sweet Chili. What more could chicken ask for? www.mcdonalds.com/PremiumMcWrap

0.982% enagement rate 244,083 likes 20,440 comments 8,434 shares 3% shares

#3 Louis Vuitton - photo2013-03-25 18:05
Spice up your life with Louis Vuitton in Piment.

0.795% enagement rate 96,632 likes 1,442 comments 5,732 shares 6% shares

#4 Mercedes-Benz ► Cool Hunting - photo2013-03-30 10:22
Cool Hunting editor Josh Rubin had a chance to drive the CLA 250 in South France and used it wisely for these stunning pictures. Take a look and read the full story here: http://www.coolhunting.com/design/mercedes-benz-cla250.php

Cool Hunting with the CLA 250
Cool Hunting editor Josh Rubin had a chance to drive the CLA 250 in South France and used it wisely for these stunning pictures. Take a look and read the full story here: http://www.coolhunting.com/design/mercedes-benz-cla250.php

0.659% enagement rate 59,572 likes 568 comments 5,172 shares 8% shares

#5... Read more

TopTen: Want an engaging Facebook post? Just turn 92.

Posted by Doug Schumacher on March 20th, 2013 at 1:35 pm

Anything over 90 years old is something of a landmark. Just ask Chick-fil-A fans. Something else interesting to note is how many of these top ten posts reference Instagram.

TopTen is the ten most engaging posts last week from the largest 100 consumer brand pages on Facebook.
All data is gathered with social media content strategy tool Zuum.

#1 Chick-fil-A - photo2013-03-14 19:01
Happy 92nd birthday to Chick-fil-A Founder, Truett Cathy! Click "Like" to share your birthday wishes.

4.09% enagement rate 257,119 likes 8,582 comments 6,684 shares 2% shares

#2 BMW - photo2013-03-14 18:01

BMW Instagram
Thank you all for liking, sharing and commenting on the photos we post here on Facebook. If you want to see more of them, follow @BMW on Instagram: http://instagram.com/bmw

3.136% enagement rate 345,230 likes 5,258 comments 54,857 shares 14% shares

#3 CHANEL - video2013-03-13 17:10
The fashion essential that never goes out of style… a new film revealing the story behind the iconic CHANEL jacket. http://inside-chanel.com

The jacket - Inside CHANEL
www.youtube.com

3.027% enagement rate 248,268 likes 3,603 comments 12,628 shares 5% shares

#4 Macy's - photo2013-03-14 21:03
What’s topping VIP shopping lists everywhere? Designer shoes in every heel, size & color! http://bit.ly/WaVUFu

1.178% enagement rate 119,894 likes 1,529 comments 4,940 shares 4% shares

#5 Nokia - photo2013-03-11 17:10
Want Instagram for Nokia... Read more

Report: Social Media Content Performance :: The Luxury Fashion Industry

Posted by Doug Schumacher on February 20th, 2013 at 11:46 am

Another in our series of in-depth analysis of what's working in a given industry. This week, it's the luxury fashion industry.
Some interesting observations for this industry:

While Facebook communities far outsize Twitter, Twitter community growth outpaces Facebook.
Moderate posting volume: 70% of brands posted within a 22-28 post per month window.
Content dominated by visuals: 96% of all posts are photos or videos.
Brands approach Facebook as a destination: Links off to websites treated secondarily.

Z-100 Report: Trends and tactics for 100 top business Facebook pages

Posted by Doug Schumacher on December 19th, 2012 at 4:10 pm

Our November 2012 analysis of key trends and tactics for 100 of the largest business pages on Facebook.
The reports provides data samples and insights on some of the major issues around Facebook page marketing, including:

Page fan growth rates
Posting volume and scheduling
Listing of top performing posts
Listing of most viral subjects