Content strategy isn't just about audits or aligning with information architecture. Directly supporting copywriters is a primary goal of content strategy as well. It falls to content analysts to distill insights and create an appropriate plan (based on business objectives, user needs, etc) - a plan that gives your copywriter enough to succeed.
Without content strategy, you create an unjustified delay; your copywriter is forced to research, analyze and strategize before they even start crafting the language that will entice your customers to convert. It's unfair to your copywriter and is poor stewardship of your client's resources.
After all, content strategy at the start of a project makes the creative process run faster and more efficiently, thus saving money for your client. Like information architecture and planning, content strategy work done up front will ensure that the best possible creative is produced...and that the entire project aligns with the given business objectives.
Here are 7 ways your content strategy department can save time and money by effectively preparing copywriters. (Please add additional suggestions in the comments section below.)
Prioritized Messages: Content strategy's main deliverable to copywriters is almost always messaging. It is our job to provide the messages - prioritized by user need, business objective,... Read more