Every January there is a sense of excitement and anticipation about what the coming year will bring. In the case of the online advertising industry, a fast-moving and ever-changing industry, mobile, email, search and display will be the channels that I believe will see the most change in 2013.
Earlier this week I had the pleasure of speaking on the Mobile Lead Gen panel at LeadsCon. The panel reminded me again of the excitement and potential of our industry as I spoke to a packed large ballroom at the Hilton along with other panelists from the industry, Akeel Haider from CUNet, Mark Roth from OfferMobi and our moderator David Rodnitzky from PPC Associates. We discussed how our clients are utilizing mobile for lead generation and some of the trends and approaches we see as effective.
One of the biggest takeaways from the session was that mobile is still evolving and it’s important that clients are assessing their individual needs and goals for an effective mobile marketing campaign. While clients may have certain ways of making email, search and display work for them, mobile is a very unique channel in its own right. Any marketer taking on mobile advertising needs to setup unique creative, emphasize the value proposition and call to action and keep the lead form very straight forward in order to encourage a conversion. We also discussed the importance of targeting with mobile in order to maintain a base of high quality leads. ... Read more