iMedia Connection - ad:tech blog

There's been lots of buzz lately around Pinterest, the social bookmarking site that allows you to visually share your interests with others. Like an old-school bookmark, Pinterest lets you save favorite links to refer to later. But it’s better: each URL is represented by an image (or “pin”) coupled with a descriptive blurb. Pinners categorize their pins into themed Boards (Food, Fashion, Kids, etc.) Social sharing via Facebook and Twitter is baked right in, and similar to Facebook, there’s the ability to “Like” or comment on a pin, and to follow users and Boards. Unlike Facebook, Pinterest is an open network, so there are no pesky friend requests to accept (or ignore.) Browsing pinboards leads to endless discoveries – new products, quirky ideas and interesting people to follow. It’s quick, intuitive and oddly addictive.
The really compelling feature of Pinterest is the innate voyeurism of the experience; each collection of images represents a peek into someone’s dream closet. Boards are more than visual filing cabinets – they are wish lists, to-do-somedays, and catalogues of all the things we love. A digital window into your soul.
Pinterest, which has cracked the top 10 social networks, can revolutionize the way we plan weddings, celebrate... Read more