Archive for Deanna Lawrence

Lessons in Real-Time Media #SB47

Posted by Deanna Lawrence on February 6th, 2013 at 2:23 pm

This year, marketer’s ROI included new opportunities to connect, and real-time lessons in response.

For #London2012|The term “spectator” no longer applies

Posted by Deanna Lawrence on May 1st, 2012 at 10:34 am

Today, sports fans are emotionally energized and connected. The term “spectator” no longer applies. Participating through sharing personal excitement, critiques and of course, suggestions, enables fans to be a real part of the experience.

Super Bowl XLVI… the Mobile Experience

Posted by Deanna Lawrence on February 3rd, 2012 at 1:02 pm

This year Super Bowl XLVI will create connections.

Even The Weather Is Getting More Social!

Posted by Deanna Lawrence on December 21st, 2011 at 9:44 am

Metwit is a real-time collective weather source. A great place to explore and discover real-time weather conditions, from real people.

Understanding The Convergence of Mobile and Social via Photos

Posted by Deanna Lawrence on November 23rd, 2011 at 10:53 am

We want to be heard and understood. Photos create a message that is not lost in translation and instantly inspires a reaction.