This year, marketer’s ROI included new opportunities to connect, and real-time lessons in response.
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Lessons in Real-Time Media #SB47
Posted by Deanna Lawrence on February 6th, 2013 at 2:23 pm
Tags: real-time, Response Strategy, super bowl 2013
Posted in Emerging Platforms, Social Media | No Comments »
For #London2012|The term “spectator” no longer applies
Posted by Deanna Lawrence on May 1st, 2012 at 10:34 am
Today, sports fans are emotionally energized and connected. The term “spectator” no longer applies. Participating through sharing personal excitement, critiques and of course, suggestions, enables fans to be a real part of the experience.
Tags: mobile, Olympics, Social Media
Posted in Emerging Platforms, Social Media | No Comments »
Super Bowl XLVI… the Mobile Experience
Posted by Deanna Lawrence on February 3rd, 2012 at 1:02 pm
This year Super Bowl XLVI will create connections.
Tags: mobile, Social Media, sports, Super Bowl
Posted in Social Media | No Comments »
Even The Weather Is Getting More Social!
Posted by Deanna Lawrence on December 21st, 2011 at 9:44 am
Metwit is a real-time collective weather source. A great place to explore and discover real-time weather conditions, from real people.
Tags: iPhone, mobile, Social Media, sports, Weather
Posted in Emerging Platforms, Social Media | No Comments »
Understanding The Convergence of Mobile and Social via Photos
Posted by Deanna Lawrence on November 23rd, 2011 at 10:53 am
We want to be heard and understood. Photos create a message that is not lost in translation and instantly inspires a reaction.
Tags: convergence, Facebook, mobile, photog, Social Media
Posted in Creative Best Practices, Social Media | 1 Comment »
