At the iMedia Content Summit in Huntington Beach, California, Chris Cox from The Hershey Company shared his insights on the keys to a powerful content strategy. Here's what the Content Summit keynote speaker had to say about the event.
The first-ever iMedia Content Summit in Huntington Beach, Calif., is well under way. Here's how iMedia gets the party started.
The iMedia Brand Summit kicked off yesterday with an incredible reception. Located on the shores of the Pacific Ocean at the beautiful Loews Coronado Bay Resort, this opening dinner captured the amazing seaside atmosphere of the surrounding community. The theme of this fall's Brand Summit is "Brands as content creators." It promises to be an eye opening and insightful three days on how brands can best approach content marketing and native advertising. Given the start of the event, I'd say they are off to an awesome start.
Here are just some of the photos from the welcome reception from yesterday's seaside themed dinner buffet.
The main attraction: a seafood platter the size of a truck tire, steaming with shrimp, scallops, sausage, and grilled fish.
The Loews Coronado Bay Resort is one of the most beautiful places in San Diego.
A group of iMedia attendees pose for their first Brand Summit picture.
The drinks were flowing and the staff was incredibly hospitable.
The opening reception was a great way to break the ice among the attendees.
A wide shot of the reception area. It was a beautiful poolside terrace overlooking the pacific ocean.
An iMedia employee enjoys some fresh grilled fish.
There was lots of casual networking.
The night went on until... Read more
I blame email for today's society. I blame it for all the political correctness, phoniness, and why we all feel like we need to walk around on emotional eggshells. Before email, a perfectly kind digital message went like this:
People used to see this and think "Great! I guess he'll pick me up at 9!" Not, "My word, is he mad at me?"
Beepers and early text messages didn't have room for personality. That's what made them so deliciously efficient. The lack of personality is also what people complained about. The more personal you made digital messages the better, right? We didn't know the politically correct Pandora's box we were opening up.
Once we were able to craft personal messages in emails, the super-sensitivity clock started ticking. At first it was no big deal. Email was just like a beeper message with a few more characters.
Just look at that. Clean, clear, and clutter free. He even separated it with a few line breaks for readability. Good for you, Mark. Good for you. This is how email should have stayed. Now it's all gone to hell.
So what happened? I don't remember reading smiley faces, smiley faces with noses (whatever : - ) is), and... Read more