Archive for David Zaleski

Google Glass is the stupidest invention ever

Posted by David Zaleski on June 10th, 2013 at 9:17 am

I'm a big "Twilight Zone" fan. Some of the best episodes take place in the future. The most fun part about them is watching how 1950s writers, costume designers, and set decorators predicted what life would be like in the new millennium. Apparently in the future, we all wear generic, uncomfortable clothing,

sit in backless chairs,

and take orders from leftover set pieces from "Lost in Space."

But the one thing I've never seen in a "Twilight Zone" is a society wearing futuristic headgear. Even B-grade science fiction writers of the '50s knew that people would never walk around with technological crap on their faces. It's remarkable because for some reason, Google has decided that this is the future.
Here's why Google is wrong.
First of all, they look really stupid. Second of all, they look really, really stupid. Third of all, they look really, really, really stupid. Fourth of all, they don't look not-stupid. And finally, they look the opposite of good.
One thing I haven't mentioned yet is how stupid they look visually. They look quite stupid, especially when seen by eyes.
I'm not the only one with this opinion. According to The Institute of The Stupid and Silly Technological Undertakings People Invest Dollars, or, I.T.S.S.T.U.P.I.D, Google... Read more

iMedia InFocus Summit: All That Jazz

Posted by David Zaleski on June 5th, 2013 at 7:03 am

Welcome to Chicago! The iMedia InFocus Summit began on Tuesday with an amazing welcome reception sponsored by Resonate Insights. The event, which is being held at the beautiful Renaissance Chicago Downtown Hotel, is mixing it up for iMedia by taking place in the heart of this historic metropolis.
This summit is focused on discussing the issue of what women want from brands. Being located in one of the biggest advertising cities in the world is giving every attendee reason to be excited. Here are a few photos from the welcome cocktail hour and reception at iMedia's latest event.

The event's location could not have had a better downtown view.

Resonate provided an exquisite dinner including slow roasted brisket, deep fried chicken, and traditional Greek salad.

As usual, these welcome receptions are great icebreakers for our new and returning guests.

Looking for a drink? Try "The Resonate," a delicious blend of vodka, blue curacao, and lemonade.

Dessert was also nothing to sneeze at.

Resonate speaks at its welcome reception and boasts the special cocktail.

Three attendees pose for their first summit photo.

This summit's city setting is an exciting change of pace for iMedia.

Although it was day one, there was no lack of mingling.

Two summit attendees stand in the shadow of the U.S., state,... Read more

SHOCKING NEWS: Google admits Google Glass is just a giant prank

Posted by David Zaleski on June 4th, 2013 at 5:20 pm

Citing that the joke has gone way too far, Google admitted today that its highly anticipated new product "Google Glass" is actually just a giant prolonged prank started by Larry Page to haze several of the incoming summer interns.
The breaking revelation was prompted when last week Yahoo! made the surprise announcement of its competing product, "Yahoo! Yoga Pants," a new spandex clothing item covered in touch screens with an augmented reality interface.
"Look, it's been fun," Google CEO Larry Page remarked, "but as usual, Yahoo! has to ruin it for all of us. We can't in good conscious let them release their new product without telling them that they will be competing against something that doesn't actually exist"
While numerous pictures of "Google Glass" have been circulating around the internet, Google admits that most of them were created in-house and circulated internally to convince the incoming crop of unpaid interns that they would be testing a cool new hardware product.
When the photos were leaked, Google's simply did not correct the public's misunderstanding. Google Glass has gone on to become one of the most highly anticipated technological releases in history. Employee morale at Google has shot up 70 percent since the silly glasses... Read more

SHOCKING NEWS: Yahoo! to rename "Tumblr" to "Tumbler"

Posted by David Zaleski on May 20th, 2013 at 2:35 pm

Citing grammatical incorrectness, Yahoo! announced this week that they are "finally fixing the gross misspelling" in the name of social blog website Tumblr, which was acquired today for 1.1 billion dollars.
"Like many Americans, I have always been deeply annoyed by this major mistake in spelling," Yahoo! CEO Marisa Mayer remarked in a press conference announcing the acquisition.
"We hope this first step puts young peoples' fears to rest that we will change Tumblr into something uncool. I mean, what's cooler than proper spelling? Am I right guys??" Mayer then high-fived a colleague and sashayed off stage.
The recent purchase of Tumblr has come under heavy criticism, particularly from Tumblr users who fear Yahoo! will impose standards and guidelines for content which will make it cleaner and more family friendly.
"Marisa and the management of Yahoo! just want everyone to know that we will work hard to keep Tumblr the cool and fun place people love" Yahoo! spokesperson Mark Stickupas proclaimed.
"I mean, yes, there will be a few new standards and rules enforced, particular about profanity, pornography, racism, sexism, crass humor, inappropriate memes, immaturity, violence, nudity, tasteless GIFs, copyright, disturbing images, music rights, religious sensitivity, homophobia, and cruelty, but other than that, we aren't... Read more

JCPenney is both the dumbest and smartest company ever

Posted by David Zaleski on May 14th, 2013 at 4:36 pm

This is the first thing I've written in a while that doesn't include satire, but JCPenney deserves it. Over the course of a year, this brand has proved that it is both completely incompetent at reading the needs of its customers, and the most brilliant company at reading the needs of its customers.
JCPenney baffles me. It is the Prometheus of department stores. The audience can't tell if we're too smart for it or it's too smart for us. Here's what I mean.
The Dumb
We begin our story in November of 2011, with a young lad named Ron Johnson. Johnson was hired to lead JCPenney as CEO, replacing Mike Ullman who ran the company for seven years prior. The board of directors was apparently upset at Ullman for turning JCPenney into a department store that only old people wanted to shop at. Johnson, the young, former Apple SVP of retail operations was to come in and "cool" it up. Ullman was eventually fired.
In late January 2012, riding high on his Apple ego, Mr. Johnson announced a bold new vision for JCPenney. He proclaimed that the company was eliminating "sales" and replacing them with "everyday low pricing." According to Johnson "Pricing is... Read more