Archive for David Zaleski

Why U.S. marketers can't ignore Canada

Posted by David Zaleski on April 8th, 2014 at 10:18 am

One thing became clear at the iMedia Canada Summit: American marketers need to start looking north for big opportunities. eMarketer's Geoff Ramsey sat down with iMedia and gave us an exclusive interview on why the Canadian-U.S. marketing relationship will be so vital for the future, and why the iMedia audience is the perfect fit for exploring the potential.
Click here for full coverage of the iMedia Canada Summit.
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Video: Exclusive interview with Chris Cox of The Hershey Company

Posted by David Zaleski on March 4th, 2014 at 9:54 am

At the iMedia Content Summit in Huntington Beach, California, Chris Cox from The Hershey Company shared his insights on the keys to a powerful content strategy. Here's what the Content Summit keynote speaker had to say about the event.

Video: Welcome to the iMedia Content Summit

Posted by David Zaleski on March 3rd, 2014 at 8:07 am

The first-ever iMedia Content Summit in Huntington Beach, Calif., is well under way. Here's how iMedia gets the party started.

5 mind-blowing CES innovations for marketers

Posted by David Zaleski on February 11th, 2014 at 9:00 am

It's day 2 of the iMedia Brand Summit!
Earlier today, Lori Schwartz, managing partner at StoryTech, blew the iMedia Brand Summit audience away with an in-depth look at the innovative trends that came out at this year's Consumer Electronics Show. How will marketers be affected? What does this new technology mean for your strategies? How will marketers use this technology to have a successful, measurable, and sustainable impact? That was what today's presentation was all about, and she painted an amazing picture of the potential opportunities.
Earlier this year, Lori traveled to CES and reported on five specific technologies and inventions that will transform the consumer electronics marketplace. These devices and concepts will simply blow your mind.
Toyota’s future mobility concept cars
Eye tracking technology taken to a new level
LG’s new television with groundbreaking WebOS integration
The iFit with a Google mashup
United healthcare and digital health solutions
With all this amazing technology coming out of CES 2014, it's exciting to think what next year's event will bring.
Click here for full summit coverage, and check back next week to view Lori Schwartz's full presentation on innovative trends that emerged from the 2014 Consumer Electronics Show.

The amazing seaside theme of the iMedia Brand Summit

Posted by David Zaleski on September 9th, 2013 at 8:42 am

The iMedia Brand Summit kicked off yesterday with an incredible reception. Located on the shores of the Pacific Ocean at the beautiful Loews Coronado Bay Resort, this opening dinner captured the amazing seaside atmosphere of the surrounding community. The theme of this fall's Brand Summit is "Brands as content creators." It promises to be an eye opening and insightful three days on how brands can best approach content marketing and native advertising. Given the start of the event, I'd say they are off to an awesome start.
Here are just some of the photos from the welcome reception from yesterday's seaside themed dinner buffet.

The main attraction: a seafood platter the size of a truck tire, steaming with shrimp, scallops, sausage, and grilled fish.

The Loews Coronado Bay Resort is one of the most beautiful places in San Diego.

A group of iMedia attendees pose for their first Brand Summit picture.

The drinks were flowing and the staff was incredibly hospitable.

The opening reception was a great way to break the ice among the attendees.

A wide shot of the reception area. It was a beautiful poolside terrace overlooking the pacific ocean.

An iMedia employee enjoys some fresh grilled fish.

There was lots of casual networking.

The night went on until... Read more