Archive for David Murdico

Chinese Spend 51% of Their Smartphone Time Playing Video Games

Posted by David Murdico on September 26th, 2015 at 2:24 am

in China, in 2015, consumers report that they're spending a full 51% of their smartphone time playing games, which is great news if you're developing, publishing or marketing mobile video games!

A New PR Plan For Games Apps Startups and Product Launches

Posted by David Murdico on August 19th, 2015 at 1:25 am

PR has evolved. The ubiquity of social media and 24-hour access to journalists, bloggers, publications and blogs by practically anyone, combined with an increase in mobile games, apps, startups and new products launching every day, the PR game has changed significantly, resulting in a lot more competition.
PR is even being used for KickStarter and other crowdfunding campaigns to draw attention to products and services that don’t even exist yet! That was territory previously reserved for big brands, to build pre-order excitement.
Journalists and bloggers are being bombarded daily from all angles with phone calls, emails, Twitter pitches and other social media tactics.
Unless you're launching something that has brand recognition - like Star Trek - is amazingly disruptive or have a hilarious video or social media campaign at the ready, hold off on your PR pitches and press releases until you’ve built a newsworthy story, because very often, simply the fact that you launched is not newsworthy enough.
The old way of PR was to write a pitch and a press release, distribute the press release the morning of the launch, or maybe a week early to give the media a heads up, and pitch the media. The problem was, what if simply the... Read more

Millennials Are Actually Robots Made by Google

Posted by David Murdico on August 5th, 2015 at 1:43 pm

As I’ve long suspected, the Millennial generation, that prize target for marketers everywhere, are in fact robots made by Google with the sole purpose of creating a generation of consumers who think, act and buy as one - making targeting them much easier for marketers… like Google… and other marketers.

What Is The Best Time To Post Social Media Updates?

Posted by David Murdico on July 3rd, 2015 at 11:25 am

Ecclesiastes - aka King Solomon, that famous guy from the Bible - once wrote:
“Whoever watches the wind will not plant; whoever looks at the clouds will not reap.”
I don’t care of you’re Christian, Jewish, Muslim, Buddhist, or celebrate Festivus… that holiday for the rest of us, the quote applies to anyone trying to figure out that perfect time to post on Facebook, Twitter, Instagram, YouTube, their blog or whatever.
Whoever watches the wind will not plant - They’re afraid their seeds will blow away. But by the time the wind subsides, the rain starts and then their seeds will wash away, or the birds will eat them.
Whoever looks at the clouds will not reap - Apparently it isn’t good to reap in the rain. I’m not a farmer, but after you wait for the crops to dry out, the next thing you know it’s fire season and your crops get all burned up, or the birds eat them.
Apparently birds hate social media updates.
There’s ALWAYS going to be some good reason not to update at certain times and contradicting reasons to update at those same times. Don't update between this time or that because people are in meetings, eating lunch or... Read more

How about Comedy Videos in Cosmetics Marketing?

Posted by David Murdico on May 15th, 2015 at 4:07 am

My agency / production company Supercool Creative recently produced an animated video for a cool, functional, new product called Swoon - part scoop, part lip gloss applicator. Before that experience, I seldom equated beauty or cosmetics marketing with comedy, but rather pouty lipped stick figures stalking a runway amidst a barrage of camera flashes.
Probably the closest I got to comedy is when one of the models had a heel malfunction and took a topple. I don’t want to see anyone get hurt, but I do love me some physical comedy.
Well here's how you do it:

Set up the consumer problem / what's the challenge?
Create an amusing story to explain it
Deliver a sitcom-like conflict for comedic effect
Get as edgy as you can
Use good natured violence if possible
Let the consumer know how to buy the product! - most important!!
Show two girls kissing awkwardly at the end, with a creepy accountant lurking (optional)

So, the answer is yes! The typical beauty / cosmetics / fashion spot is about as compelling and original as the typical car spot with the obligatory shots of the car making a hairpin turn against a scenic background, or sitting in a perfect soundstage with perfect lighting. All cars can make... Read more