Archive for David Murdico

Why Social Media Is Like Asking Girls Out

Posted by David Murdico on February 13th, 2015 at 2:26 pm

Lots of marketing people with brands, businesses, organizations and startups wonder how to approach social media. Approach it like you're asking out a girl or a guy with the short term objective of getting a date and the long term goal of getting married, having kids and living out the rest of your days in misery.
If you're too coy or vague, you may strike up a conversation but you won't achieve your objective - a date.
If you're too pushy or aggressive you may or may not achieve your objective, depending on who you are, how impressive you are, how charming you are and let's face it - how attractive you are.
Attractive can come in the form of good looks, a sparkling personality or a 200k Ferrari parked next to you.
THE SUPER COY APPROACH
Imagine walking up to a complete stranger - someone you recently met - or even a co-worker - and saying something like "wow, I heard there are movies playing at theaters tonight."  Her response is not likely to be "let's go to one... together... on a date."
Too vague.
THE COY APPROACH
OK, now try "I heard there's a great new romantic comedy playing tonight!" She says "what's it called?" You... Read more

Are Brands F#@king Up YouTube Advertising?

Posted by David Murdico on January 10th, 2015 at 8:37 am

Okay, so I wrote this post about 10 minutes ago, in a hurry... because I'm pissed. I run a prominent Los Angeles marketing agency / production company, I write lots of articles. I'm a "thought leader."  (air quotes intended). I contribute articles to  iMedia Connection, AdAge and Business Insider, speak on panels for MediaPost and Digital Hollywood. I'm an "expert" (quotes intended) in video, PR and social media marketing, according to the trades that interview me and allow me to write for them. I also work with big brands and startups, have zero ego and wonder why they even listen to me... but they do... a lot. Maybe because I'm unabashed, I know what I'm talking about and I speak the truth.
I'm also an ex-rocker - that's why I came to LA - to be a rocker, and I still love to take time playing guitar, learning new songs and singing, which brings me to explaining the point of the title of this post. Are Brands F#@king Up YouTube Advertising?
About an hour ago, I started listening on YouTube to Bette Midler's "The Rose" - an amazingly inspirational song for anyone afraid to follow their dreams. I worked out the chords and... Read more

How To Sell Your New Product With Video And Social Media

Posted by David Murdico on January 4th, 2015 at 4:26 pm

Everyone who launches a new product, from Procter & Gamble to a couple of college grads who thought it up at a bar, are convinced they’ll be rich. If they didn’t think it would sell, they wouldn’t try. Look at some of the morons on Shark Tank. They all believed and in all fairness, some are good ideas and prove successful.
As you develop your new idea, go through this checklist and take a realistic look at what you’re doing.
1. DOES IT SOLVE A PROBLEM?
Look at FiberFix http://www.youtube.com/watch?v=-AfeqPc4uf4
People break stuff, don’t want to buy new stuff and would rather fix it. Granted, the process seems clunky but it solves a problem. Back in the day, so did cars. Cars kept horses from having to carry people on their backs and they eventually went a lot faster. Trains and airplanes went even faster than that. Solve a problem.
Does your product solve a problem or make people’s lives easier?
2. DOES IT HAVE THAT COOL, FUN FACTOR?
Look at Silly Bands or Rainbow Looms - they didn’t solve problems but they were catchy, smart and fun! My nieces love them, and so do I.
3. HAVE YOU MADE A FANTASTIC VIDEO?
Show what your product does, and... Read more

5 Things Startups Think About Themselves That Are Wrong

Posted by David Murdico on May 29th, 2014 at 4:44 am

The easiest thing in the world is to have an idea. The hardest thing is to successfully execute on that idea and turn it into something that creates customers and actually turns a profit.
I talk with startups every day, and the one thing many of them have in common is that their self perception is often out of whack with what people actually want or need. Lots of valuable time, money and most importantly, energy, get lost this way via development, marketing and PR.
1. We’re Changing The World!
Not yet you're not. Your vision includes the potential to change some part of the world and people’s lives, but until you’ve attracted enough customers, subscribers, media attention, or social media swagger to actually start making a difference,  you’ve changed nothing.
Take a realistic look at when that moment will be that you go from the "idea" of changing the world to "actually" changing the world. That’s what you’re shooting for, and if you're smart, driven and talented you'll get there.
2. We’re Revolutionary, A First, Unique!
Are you sure? Have you really looked? Are you really as unique as you think or are? Are there others like you out there? Don’t be afraid to look.... Read more

5 Reasons to Hype Your Startup Pre-launch by Marketing Now

Posted by David Murdico on May 25th, 2014 at 5:56 pm

New movies, video games, apps and even new flavors of existing products all pre-market before they’re available, so why shouldn’t your startup or crowdfunding campaign do the same?
Unless there’s a specific reason for flying under the radar, get out there early and often on social media channels, create compelling content like videos and blogs start your PR outreach and get blogs and publications writing about you and interviewing you.
Instead of waiting until everything is perfect, launching, and then starting to think about your marketing, plan a marketing strategy and start hyping everything first, so that by the time you launch, you have momentum.
It’s much easier to steer a sailboat and win the race with a good tailwind and a good head start.
1. Get Ranked on Search Before Your Competition Does
The earlier you start getting found for the keywords related to your startup, the better. The best way to do this is by creating good, relevant content like blogs, videos, graphics and quality links on sites that matter to your industry.
Set up your social media channels and get busy. Set up your website as just a web page, for now, and include basic information, links to your social media channels, a... Read more