Archive for David Murdico

5 Things Startups Think About Themselves That Are Wrong

Posted by David Murdico on May 29th, 2014 at 4:44 am

The easiest thing in the world is to have an idea. The hardest thing is to successfully execute on that idea and turn it into something that creates customers and actually turns a profit.
I talk with startups every day, and the one thing many of them have in common is that their self perception is often out of whack with what people actually want or need. Lots of valuable time, money and most importantly, energy, get lost this way via development, marketing and PR.
1. We’re Changing The World!
Not yet you're not. Your vision includes the potential to change some part of the world and people’s lives, but until you’ve attracted enough customers, subscribers, media attention, or social media swagger to actually start making a difference,  you’ve changed nothing.
Take a realistic look at when that moment will be that you go from the "idea" of changing the world to "actually" changing the world. That’s what you’re shooting for, and if you're smart, driven and talented you'll get there.
2. We’re Revolutionary, A First, Unique!
Are you sure? Have you really looked? Are you really as unique as you think or are? Are there others like you out there? Don’t be afraid to look.... Read more

5 Reasons to Hype Your Startup Pre-launch by Marketing Now

Posted by David Murdico on May 25th, 2014 at 5:56 pm

New movies, video games, apps and even new flavors of existing products all pre-market before they’re available, so why shouldn’t your startup or crowdfunding campaign do the same?
Unless there’s a specific reason for flying under the radar, get out there early and often on social media channels, create compelling content like videos and blogs start your PR outreach and get blogs and publications writing about you and interviewing you.
Instead of waiting until everything is perfect, launching, and then starting to think about your marketing, plan a marketing strategy and start hyping everything first, so that by the time you launch, you have momentum.
It’s much easier to steer a sailboat and win the race with a good tailwind and a good head start.
1. Get Ranked on Search Before Your Competition Does
The earlier you start getting found for the keywords related to your startup, the better. The best way to do this is by creating good, relevant content like blogs, videos, graphics and quality links on sites that matter to your industry.
Set up your social media channels and get busy. Set up your website as just a web page, for now, and include basic information, links to your social media channels, a... Read more

PR And Social Media Advice For Startups: Think Small To Get Big

Posted by David Murdico on May 1st, 2014 at 6:03 am

I know this may be an unpopular reality, but very few startups go from zero to TechCrunch in 30 days.
I know your new idea is going to change the world but top blogs and publications want to see signs that the world is actually changing before they take notice.
The way to do that is to start small. Small blogs, small magazines, small radio and TV stations, small social media steps, reaching out to influencers, gaining support, growing strong.
This approach leads to less wasted effort, less disappointment and building a steady social media following.
This doesn’t mean you shouldn’t swing for the fences along the way, but you have to have a willingness to take baby steps that add up to a marathon.
Look for opportunities to associate yourself with people and brands that are bigger than you, and make them the center of the story. I know... you want to be the star. But start small and ride their coattails until it’s time to jump off and run ahead of them.
You don’t necessarily need a 20 episode web series that requires 2 months of planning. Look for an online video agency that can create a variety of social media video content like... Read more

Zach Galifianakis Jumps The Fern With President Barack Obama

Posted by David Murdico on March 11th, 2014 at 3:58 pm

I used to love Between Two Ferns... and always looked forward to new episodes... until today. If you haven't seen it yet, Zach Galifianakis interviews President Barack Obama.
Actually, I'm conflicted, because I love comedy, I write comedy and I run an online video and social media marketing agency, so I should love the idea that a web series is featuring the President of The United States.
I should also love that they're doing it for marketing purposes, because that's exactly what I do... make funny videos for brands, businesses and startups for marketing purposes.
What I don't like about the video, is that the President is blatantly schilling the Affordable Health Care Act / (yeah, I'll give it a plug) , and they're blatantly calling attention to the fact that the President is blatantly schilling, as part of the gag, as if that would somehow make it more watchable... like everyone is in on the joke.
Throw in a joke about Kenya and the President's birth certificate, to make Zach seem confrontational and legit, make the President appear to have a great sense of humor about it, give the President a few scathing lines to throw back  at Zach and everyone will watch... Read more

Social Media Isn’t Magic – It Takes Planning and Hard Work

Posted by David Murdico on February 8th, 2014 at 1:26 am

Whether you’re a brand promoting products or services, a business trying to increase awareness of and interest in what you’re selling, or a startup clamoring for attention, you’ll need to be involved on some level with social media.
Here’s the bad news. It isn’t magic. You don’t flick a switch and turn it on and off. That’s advertising.
Social media has the potential to far outweigh the power of ads but effective social media marketing takes planning and hard work. Plain and simple.
Good old fashioned ground and pound, elbow grease, put your back into it hard work.
You have to be smart about your planning, tactics and strategies, but too many marketing professionals believe that social media is this supernatural, set-it-and-forget-it miraculous wonder that happens when you post updates on Facebook and Twitter.
Posting updates is only the 1st step. Well, actually it’s the 10th step, after:

establishing your social media goals
setting short and long term objectives or milestones
planning your strategy, tactics and approach
defining your audience
developing your online voice
determining which types of content your audience will be interested in, respond to and share
creating the content (video production, graphics, photos, infographics, memes)
deciding if there will be a paid promotional component
writing and scheduling the updates and corresponding content
Posting... Read more