Archive for David Mazva

What market researchers can learn from Dr. Frankenstein

Posted by David Mazva on November 3rd, 2013 at 3:37 pm

Frankenstein concocted a body of different parts. Choose the best possible supplier of ‘parts’ in each stage of the research process for top results.

How parenting has taught me to appreciate the value of market research

Posted by David Mazva on May 12th, 2013 at 8:21 pm

It dawned on me in the middle of a Barney and Caillou marathon with my two-year-old on New Year’s Eve … how priorities have changed!
Traditionally a time when people take stock of personal and professional successes and set goals for the next year, I found myself singing along to: ‘I love you, You love me …’.
At this point you might be thinking, ‘Is this blog now getting into what Barney, that ghastly purple dinosaur, can teach me about marketing or marketing research?’
No dear reader, I wouldn’t do that to you … I give you more credit than that. But you’re close!
What could parenting and marketing research possibly have in common?
Outside of work, much of my free time is spent figuring out how to be the best possible father, raise an adjusted child and a good citizen of the world. And that’s how I found myself enjoying the book Erik Erikson’s ‘Eight Stages of Life’, essentially about the development of personality from birth through death.
In reading about these stages, my mind naturally turns to my chosen field of marketing research, specifically as it relates to the role that research plays within an organization, and its stages of acceptance within that organization.... Read more

Are you on a first-name basis with your consumer research data?

Posted by David Mazva on November 12th, 2012 at 4:03 pm

I remember coming across a concept in an article I read back when I was 16 - and it has stayed with me. At the time, I just thought it was a cool ‘nugget of information’. Little did I know it would later apply to my life by relating to my chosen career in working with consumer research data.
The concept?
‘Information is knowing who Cindy Crawford is, but knowledge is knowing Cindy Crawford’s phone number.’
Of course my take on this as a pimpled teen has evolved, and now serves as a pause for reflection as I think about data and the market research industry.

Has the difference between information and knowledge changed?
As times have changed and with progress speeding along our technological highways, the question still remains, albeit in a different form. In our quest to turn information into knowledge, search engines often seem to know what information we’re looking for before we’re even sure of that fact ourselves.
And the landscape becomes even more interesting when social media platforms like Facebook indirectly become a competitor to search engine giants, as some folks take back the reigns when it comes to finding information and gaining insight.

What is information?
Simply stated in terms... Read more