Archive for David Clarke

The Genius of Simplicity

Posted by David Clarke on October 7th, 2013 at 8:10 am

Intuition, by its very nature, is simple. As the competition continued to overcomplicate things, Apple once again simplified to differentiate itself.
While the rest of us scurried around speculating about how to master secure e-commerce transactions on mobile devices, Apple leaped ahead of everyone by using one simple circle – the “Touch ID” fingerprint scanner. Users can unlock their device and make purchases on iTunes and Apple’s App Store.

It is a matter of time before e-Commerce sites leverage “Touch-ID”. Apple used technology that has been around for years but was never truly mastered on a mobile device. Now the future suddenly looks bright, problems can be solved with a swipe, and new applications are in the works. One intuitive gesture and we have the security we need, the ease of use we demand and the sticky experience that will force others to change how they interact with users.
This isn’t the first time Apple has turned to a circle to solve a complicated problem. After all, the circle worked wonders for them back in 2001 when we intuitively learned to use the iPod and the music industry changed forever.
Making it part of the OS is a game changer and will trump... Read more

How to Fight Off the Search Engine Marketing Zombie Apocalypse

Posted by David Clarke on September 4th, 2013 at 8:06 am

By Ryan Faria, Senior Marketing Manager, BGT
When will pale, lifeless corpses take over the world?  We’ve all heard theories about the inevitable zombie apocalypse.  While I’m not going to rush out and buy survival gear anytime soon, sadly, there is a very real zombie apocalypse occurring right now in search engine marketing.

Search engine marketing is typically associated with text ads that are generated within the search results of popular search engines.  The shelf life of text ads is not long.  The ads tend to stammer around aimlessly within the search algorithm hoping to occasionally attract a nibble.  Some advertisers attempt to revitalize their zombie-fied text ads by incorporating new offers or creative, but those efforts often have little impact.
When display ads were first introduced within search engine platforms, they were a welcome alternative to expensive media buys.  Immediate access to well-known, respected sites was a big draw.  Today, that once prestigious and desirable Internet real estate is saturated and overrun.  Although display ads remain a popular method, cost per click and cost per impression have become inflated.
Search engines then unveiled a new weapon – remarketing.  While advertisers drooled at the opportunity to stalk, hunt, and chase down searchers who once... Read more

13 Predictions for the Digital World in 2013

Posted by David Clarke on January 9th, 2013 at 9:56 am

If the economy picks up in the beginning of the year, we can expect to see several progressive companies take some big digital risks in 2013 and spend the hordes of cash they have accrued. To celebrate the New Year, we’ve made thirteen predictions for 2013 ranging from the fairly likely to the totally improbable.

Company News We’re Looking Forward To Reading In 2013
Apple: Apple buys Waze to replace its maps and finally offers social geotargeting
Twitter: Twitter’s impact on social media becomes less relevant and Google buys the service for a bargain price
Yahoo: Marissa Mayer packages up Yahoo and sells it to Microsoft
Yelp: Google purchases Yelp after the company fails to earn significant profit
Motorola: The release of the next great Android smart phone drives Motorola’s big comeback
Google: Big moves in the tablet market give Google double-digit market share growth
Foursquare: Facebook purchases Foursquare to continue to grow its social monopoly
Leap Motion: Gesture controlled televisions render the Kinect outdated and make Minority Report-like interfaces a reality
Probably Won’t Happen, But Would Be Interesting
RIM: Google purchases RIM for its patent portfolio
Barnes & Noble: Amazon buys Barnes & Noble and follows in Apple’s retail footsteps
Apple: Steve Jobs’ spiritual successor, Jony Ive, becomes the new... Read more

Is Facebook “gaming” its news feed?

Posted by David Clarke on November 2nd, 2012 at 6:41 am

Facebook recently released a statement denying that it is “gaming” its news feed against posts written by advertisers. The social media giant claims that it merely promotes messages that receive a high level of interaction from users, as opposed to ones users are not interested in.
However, if you’ve been paying close attention to your Facebook news feed, you may have noticed that you’re not seeing many posts from any of the pages that you’ve “liked.” This would be because Facebook is doing the exact “gaming” that it denies. Since recent updates, Facebook pushes a brand’s updates to only about 15 percent of that brand’s followers. The only way to reach them all: paying up.

Read the full article by BGT’s Andrea Fishman, Facebook Stole Your Fans - and Wants a Ransom to Get Them Back, to learn about what this could mean for your business’ Facebook page.

The Natural Alliance between Responsive Web Design and Agile

Posted by David Clarke on July 3rd, 2012 at 6:26 am

With all the different ways that internet users are accessing website content (such as through mobile devices and tablets) the need for an effective and time-saving approach to delivering content to different devices/displays arises.
Because of this, responsive web design is a concept that is getting a lot of attention lately. The benefits are clear: one code base, one content source, multiple displays.
Now, if your organization agrees that it is the right way to go, you need to decide which process/project management approach will work best for you.
Waterfall Approach
The Waterfall methodology is basically what it sounds like; one phase 'flows' into the next, until all phases are complete.

Because design is completed and approved very early on in the process, you need to have a good idea how your site will appear in different displays before the actual development process begins.
Agile Approach
Agile is another project management methodology that takes a more iterative approach to creating a responsive site.

For responsive design, this approach is optimal because each iteration can result in a releasable display 'version.'
There are many different flavors of project management methodologies, and all have their merits and challenges. When it comes to responsive design, the agile approach has a natural... Read more