Archive for David Carson

Best Ad I've Seen All Year

Posted by David Carson on October 1st, 2008 at 12:00 am

Everywhere I look, especially in New York, I see long, panicked faces. The mood is gloomy, and for good reason - the economy sucks. It's hard to see anything good in this economic "fog of war". That's why I thought it would be appropriate to shine a light on something that actually works.
The Nintendo Wii ad for "Wario-Land Shake It" on YouTube is the best ad I've seen all year, in any medium. If you haven't seen it already, click here to see it now (I won't spoil it by explaining it either). And before some of you cynics out there say that it's a rip-off of Animator-vs-Animation get over it - it's a terrific execution that surprises and entertains everyone that sees it. It really sells the game. The creative use of the media is top notch. Kudos to the team behind it!