We're here - the 2012 holiday sales season. Are you ready for it?
The National Retail Federation is predicting holiday sales this year will grow 4.1 percent to $586.1 billion. That's compared to the 5.6 percent growth in 2011's actual holiday sales.
Actual 2012 holiday sales are determined by total retail industry sales generated in the past 61 days in November and December. That includes three more days in between Thanksgiving and Christmas this year, because of a quirk in the calendar, and the holidays of Thanksgiving, Christmas, Hanukkah and Kwanzaa.
So as a business manager, how will you use various marketing techniques to reach customers and drive sales during this ever-important holiday sales cycle? Your choices are more wide-ranging in 2012 than in past years. You can drive marketing messages through traditional marketing channels that have worked well in the past for your business. This could include direct mail, radio and/or TV ads, email marketing and display advertising.
Or you could try many of the new marketing avenues brought forth via social media. Sites like Facebook, Pinterest, Twitter, YouTube and others offer tantalizing opportunities for marketers to offer deep discounted items, timely sales, special promotions and more to a finely-tuned, online audience. Working... Read more
Archive for Dave Murrow 
How to drive holiday sales with direct marketing techniques
Posted by Dave Murrow on October 31st, 2012 at 1:50 pm
