Over the last month, if you've been listening closely, you'd be able to hear a quiet rumbling within the app marketing community. In early May, Facebook began informing app marketers of a new policy change - the social media giant would no longer provide device level data back to advertisers via Mobile Measurement Partners (MPPs).
For those "die-hards" out there, there's good news today! Spiegel says his messaging service is likely going to be making a change that will make the app easier to use when it comes to video: Users may not be required to hold their thumb on the screen to watch video content for much longer.
Why are so many brand marketers still struggling to shift budget away from traditional TV into digital and mobile –especially when consumers are spending 33 minutes per day consuming mobile video.
I was reading a solid article via LinkedIn this morning by Daniel Burrus entitled "Do You Have A Mobile First Strategy? You Should!" and in his article Burrus provides us with "a few components that would help all organizations embrace a broader view of what a mobile first strategy really looks like". As I read through the article, we actually had a lot of the same views, with exception to his third component on rethinking how people pay. In his explanation of this component Burrus writes,
"Credit cards are easy, but e-wallets are easier."
I don't know about this one. Have you ever stood in line behind a mom with two kids trying to check out at a major retailer? She usually has her hands pretty full with the two kids alone, but when you add in the merchandise, the stroller and the fact that she'll have to dig through that black hole of a purse she carries around to find her iPhone (if it's not already in her 4 year old's hands) only to have to finger through the 500 apps she's downloaded (470 of which she never uses but can't seem to bring herself to delete) to find whichever... Read more