Unless you've been living under a rock these past few months, you've probably heard that Millennial Media recently acquired rival mobile ad network Jumptap, in an effort to become the most powerful mobile network in market. I've had a lot of people ask for my opinion on this (bold) move by the two companies to join forces and my reply has been consistently positive. As a buyer, I've always felt like the two companies' strengths always made up for what the other lacked; the perfect odd couple for the mobile industry.
I was reading a solid article via LinkedIn this morning by Daniel Burrus entitled "Do You Have A Mobile First Strategy? You Should!" and in his article Burrus provides us with "a few components that would help all organizations embrace a broader view of what a mobile first strategy really looks like". As I read through the article, we actually had a lot of the same views, with exception to his third component on rethinking how people pay. In his explanation of this component Burrus writes,
"Credit cards are easy, but e-wallets are easier."
I don't know about this one. Have you ever stood in line behind a mom with two kids trying to check out at a major retailer? She usually has her hands pretty full with the two kids alone, but when you add in the merchandise, the stroller and the fact that she'll have to dig through that black hole of a purse she carries around to find her iPhone (if it's not already in her 4 year old's hands) only to have to finger through the 500 apps she's downloaded (470 of which she never uses but can't seem to bring herself to delete) to find whichever... Read more
Newcastle is placing QR codes on tap handles in bars where their products are available with a call to action to scan the code to find the nearest Newcastle. When consumers scan the code, they are directed to a landing page with an arrow that points towards the tap handle and reads, “There it is.”
During yesterday's invite-only Apple event there were a number of announcements regarding Apple products. They announced a new 13" Macbook Pro, a stunning new iMac, the new iPad mini and a refresh to the recently released third-generation iPad 10". Let's take a look at the latter announcements, starting with the fourth-generation iPad.
The iPad refresh comes with minor updates such as the integration of the Lightning connector, FaceTime HD and a bump up to the Apple A6X processor, which Phil Schiller touted would double both the CPU and graphics.
"The competition wasn't even close to us, and now we're just blowing past them some more." - Schiller
The announcement of the fourth-generation iPad 10" came as a bit of a surprise to just about everyone. The "new iPad" (third-gen) was announced a mere 6 months ago and left many who rushed out to purchase the latest and greatest Apple product wondering what to do with their (now) already out-dated device.
If you find yourself in this situation, I suggest calling up your local Apple store and asking how they intend to handle the refresh. According to a CNET article published yesterday,
"Customers who purchased a third-generation iPad within the last 30 days might be able... Read more