Archive for Dan Wittmers

Navigating the Shift From TV to Mobile

Posted by Dan Wittmers on August 27th, 2014 at 10:45 am

Why are so many brand marketers still struggling to shift budget away from traditional TV into digital and mobile –especially when consumers are spending 33 minutes per day consuming mobile video.

Millennial Media & Hipcricket Partner Up To Provide Advertisers Deeper Mobile Analytics

Posted by Dan Wittmers on December 16th, 2013 at 10:12 am

Unless you've been living under a rock these past few months, you've probably heard that Millennial Media recently acquired rival mobile ad network Jumptap, in an effort to become the most powerful mobile network in market. I've had a lot of people ask for my opinion on this (bold) move by the two companies to join forces and my reply has been consistently positive. As a buyer, I've always felt like the two companies' strengths always made up for what the other lacked; the perfect odd couple for the mobile industry.

Are We Really Ready For Mobile Wallets?

Posted by Dan Wittmers on July 22nd, 2013 at 6:32 am

I was reading a solid article via LinkedIn this morning by Daniel Burrus entitled "Do You Have A Mobile First Strategy? You Should!" and in his article Burrus provides us with "a few components that would help all organizations embrace a broader view of what a mobile first strategy really looks like". As I read through the article, we actually had a lot of the same views, with exception to his third component on rethinking how people pay. In his explanation of this component Burrus writes,
"Credit cards are easy, but e-wallets are easier."
I don't know about this one. Have you ever stood in line behind a mom with two kids trying to check out at a major retailer? She usually has her hands pretty full with the two kids alone, but when you add in the merchandise, the stroller and the fact that she'll have to dig through that black hole of a purse she carries around to find her iPhone (if it's not already in her 4 year old's hands) only to have to finger through the 500 apps she's downloaded (470 of which she never uses but can't seem to bring herself to delete) to find whichever... Read more

Newcastle Brown Ale Launches QR & Mobile Video Campaign

Posted by Dan Wittmers on March 27th, 2013 at 6:38 am

Newcastle is placing QR codes on tap handles in bars where their products are available with a call to action to scan the code to find the nearest Newcastle. When consumers scan the code, they are directed to a landing page with an arrow that points towards the tap handle and reads, “There it is.”

AdTheorent Introduces Mobile Industry's First Real-Time Learning Machine

Posted by Dan Wittmers on February 14th, 2013 at 7:56 am

One of the things we, as mobile evangelists, have always struggled to understand is how marketers can hold our industry accountable to standards set forth by digital; a medium that's been around for well over 15 years and has just recently begun to standardize and stabilize. It seems unfair and, at times down right idiotic, but we've come a long way in the last 5 years and we continue to make big strides in the marketplace. A great example of where mobile has begun making strides is in the programmatic buying category.
If you haven't been paying close attention recently, the world of mobile Real Time Bidding (RTB) has all but exploded in the industry. Out of the 50 or so networks I've met with in the past month and a half, at least 10 have had some sort of RTB opportunity to present, which is completely took me off guard. Now, if you've never done any work in the RTB space, these guys quite literally speak a different language and it can sometimes be enough to make your head spin. Between the tracking, data mining, third-party data layering and otherwise, it can get rather intimidating.
For those of you who need a... Read more