iMedia Connection - ad:tech blog

I learned something very unexpected when I wrote "Ad Asylum". I learned how to tap into the most creative tool I didn't even know I had.
You'll find that if you write a book, everyone has two questions for you.
How long did it take to write, and how did you come up with the idea?
Stay informed. Join Dan Wald as he presents his workshop, Welcome to the Ad Asylum, at the iMedia Agency Summit, May 15-19. Request your invite today.
I'm not sure of the answer to the first one. "Ad Asylum" took six weeks to write and two months to edit and rewrite, but it's based on 25 years of experience. So I'm not sure if it took 6 weeks or 25 years.  How did I come up with the idea? When you're in the thick of writing something, you're not really thinking about how you got the idea. You're just doing it. But after you're done, and people keep asking you the same question, you can think back and try to figure out what you actually did.
Let me begin by saying that I had no intention of writing a book. I used to write plays when I was back... Read more