Successful marketing is more than just getting yourself in front of people; it’s about the psychology of people, and how and where they use their mobile devices.
We are all busy, and since many of us spend time at our desks, you might think that we do all of our web browsing from there as well.
However, that is not the case.
A computer is a “tool” of your job, and getting your attention while you are working is not a simple task.
However, getting you to watch a quick video while you have time to kill is a lot easier.
Taking it easy with a mobile device can be a mental relaxation time.
Catching people, while they are mentally relaxing is a lot simpler to do.
Once you have their attention, the viewer will be more likely to watch a full 2-3 minute web video.
Where do people watch their mobile devices?
Vegging on the couch
Sitting on the throne
If you do reach people that are calmed down and more at ease, they will watch because they have more time to do so.
Present information that is tasteful and can be viewed in a relaxed atmosphere like in an easy chair, winding down in bed, or, yes, even... Read more