Archive for Daniel Meyer

Carl's Jr. hires celeb-royalty for social media campaign

Posted by Daniel Meyer on December 16th, 2009 at 12:00 am

Carl's Junior has taken augmented reality to a relatable and exciting new level.  For the launch of its new Grilled Chicken Salads menu, Kim Kardashian has been hired as the spokeswoman for a multi-faceted digital campaign. 
The digital campaign, created by 72andSunny, digital AOR for Carl's jr. & Hardee's, has a ton of depth, and I'd like to congratulate Carl's Jr. for using such a proactive strategy. The promotion of the main event will use Facebook its main hub, with Kardashian herself welcoming customers to the site. After her initial welcome message, users can then choose to interact with her, using a range of social media options. (For example, want to see Kim twirl?! Press T!) The stellar augmented reality component was created by
<DIV style="BORDER-RIGHT: #ccc 1px dotted; PADDING-RIGHT: 10px; BORDER-TOP: #ccc 1px dotted; PADDING-LEFT: 10px; BACKGROUND: #f3fbff; PADDING-BOTTOM: 10px; FONT: 11px Verdana,sans-serif; BORDER-LEFT: #ccc 1px dotted; PADDING-TOP: 10px; BORDER-BOTTOM: #ccc 1px dotted"><STRONG>Stay informed!</STRONG> For more news and information on innovative brand campaigns, attend the iMedia Brand Summit. Feb. 7-10, 2010. <A style="COLOR: #039" href="">Learn more about the iMedia Brand Summit.</A> </DIV>A Twitter feed will run at the bottom of the Facebook promo, where fans can post their comments on the new... Read more

AT&T vs. Verizon: How Social Media Could Fuel the Fire

Posted by Daniel Meyer on November 24th, 2009 at 12:00 am

In the beginning of October, Verizon started a war with AT&T. The commercial that launched during "Monday Night Football" was a shot seen 'round America. Verizon launched its "There's a map for that" campaign targeting AT&T's lack of coverage around the country for the iPhone. For a while, AT&T sat back probably thinking "Hey, we have the iPhone…Verizon doesn't, so we win" -- except they didn't. The hit was so bad that AT&T decided to sue Verizon, saying that its commercials were confusing non-technical consumers who may not understand the comparison maps shown in the ads.
Now, with the holiday season beginning, AT&T and Verizon are bringing out the big guns. AT&T is focusing on the iPhone's ability to surf the web while on the phone (something Verizon's phones do not support), while Verizon continues to focus on AT&T's spotty coverage. AT&T also hired star power (Luke Wilson) to counter against Verizon's "real people".
So how can social media affect all this? By using the "real people" to further each carrier's arguments of course! Imagine how fast this "war" could escalate if Verizon and AT&T users began creating Facebook groups (e.g. "Note to Verizon: Blackberries are sooo 2007") or trending... Read more

Is the iPhone enough to make mobile happen?

Posted by Daniel Meyer on November 18th, 2009 at 12:00 am

Many advertisers are saying 2010 could be the year that mobile advertising really explodes onto the scene. But will it really? Mobile ads have been on the rise ever since the smartphone was invented, but the technological advances have been slow, hindering potential ad vendors who are too scared to jump on the bandwagon. The iPhone has helped --  it's the digital advertiser's dream platform for mobile with its interactivity, touch response, and 3G networks. But what about the rest of the mobile users? According to Adweek, less than 1 in 5 American citizens have a smartphone, greatly diminishing the scalability of ads if they cater only to those types of phones.
With the economy still in recovery, smartphones user numbers may rise very slowly, meaning a long wait before advertisers can reach the greater majority of mobile users. So what should advertisers be doing while they wait?
Firstly, maybe advertisers should slow down a bit and wait for technology to catch up with their own creativity. The technology on smartphones that are not iPhones is a bit off, especially when it comes to ads, so it would make sense to wait before pushing a product that isn't 100 percent... Read more