Archive for Daniel Alvarez

The 7 Tips to Building Relationships, Not Barriers.

Posted by Daniel Alvarez on October 17th, 2013 at 10:00 am

In a sales-driven world, it can be hard to remember that the majority of salespersons are not the run-of-the-mill wheeling and dealing sharks you may have heard of. In fact, the best salespersons are the complete opposite. They have mastered what the stereotypical salespeople have not: listening. Yes, you read that right- listening is the cornerstone to building a business relationship. Hell, it’s probably the foundation for any type of relationship but I’ll leave that for a future post.
Sales drive businesses to improve their offerings, it’s what create competition between companies and it’s the reason the majority of us have a job. Because at the end of the day, somewhere down the pipeline, someone is making a sale. And the creative space is no different.
In our space, creating lasting relationships with clients and potential clients is of utmost importance. The main reason being we’re not in a transactional environment, we rely on ongoing business dealings with the same client rather than a turn and burn approach. In addition, our sales cycle is much longer; we have many meetings prior to the start of a project and finally, sell through education. As you educate your client, you’ll become a resource, an... Read more

The Importance of Having a (Good) Web Presence

Posted by Daniel Alvarez on July 10th, 2013 at 9:50 am

As ubiquitous as the Internet is, there are still many people who don’t realize how important having a good web presence really is. Or a website at that. When was the last time you searched in the Yellow Pages for a plumber or that new restaurant your friends are talking about…’99? I thought so. But just having a website isn’t good enough- anyone can have that. The key is to have, as the title says, a good web presence.
First Things First
It all starts with a plan. Just like your business plan, an online marketing plan is essential to a successful online authority. Perhaps your business is strictly online. If so, listen up- this is especially for you.
As with a brick and mortar shop, online businesses have a storefront regardless if it’s an eCommerce site or not. The façade of the storefront is now your homepage and the big neon sign with your name on it is now your logo- and it better attract. This is your brand and you need to have a clear understanding of what it represents to you and to your customers. Before anything else is done, establish your brand.
The Message
What are you saying and how are... Read more

Why (social) communication is the key to selling!

Posted by Daniel Alvarez on February 1st, 2013 at 12:16 pm

We live in a digital age, the age of communication and instant information. What once took hours, even days to reach people across the globe now only takes a few quick keystrokes and a matter of seconds. But don’t let me bore you with what you already know. What I’m really trying to get at is the fact that, when approached correctly, social networks are viable channels for sales and endless opportunities are within arm’s reach. All sales and business development professionals should consider leveraging this global social trend to broaden their sales funnel or you may one day, find yourself obsolete.
Back In The Day
In our grandparent’s time, business was conducted on a very personal level. The local baker knew what type of bread each family preferred, the butcher began cutting your favorite cuts as soon as he saw you walk through the door, everyone and I mean everyone, knew each other. This was relationship building at its best. Businesses across the globe lost this personal touch as time went on and our world grew a little bigger and busier. Until now.
7 Billion Strong
Yes, our world is no mere village, with over 7 billion inhabitants of planet Earth we are... Read more