Many great innovations never really take off or are just too fiddly to ever gain consumer acceptance. A great idea is not always the next big thing. However, some lead industries and products into new areas that completely redefine the way we view the world. I have been wondering of late which one Augmented Reality (AR) falls into.
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Augmented Reality: Gimmick or the future of advertising?
Posted by Dale Carr on May 4th, 2012 at 11:53 am
Tags: augmented, augmented reality, mobile advertising, reality
Posted in Ad Networks, Ad Serving, Opinions | 3 Comments »
Majority of companies still ignoring mobile users
Posted by Dale Carr on April 4th, 2012 at 11:30 pm
I recently read with great astonishment, that Apple’s website is not optimized for mobile browsing. Not one to believe anything I read, I quickly pulled out my iPhone and low and behold – the irony!
I will admit, while being a little surprised that Apple does not have a mobile optimized site, I am not the least bit surprised when other websites don’t (some of our competitors in the Mobile Advertising market do not). In fact the opposite is true – I am pleasantly surprised when they do.
According to a recent report, only 20% of the FTSE100 corporate websites currently provide support for mobile devices. How can this be acceptable?
Mobiles and smartphones in particular, are quickly becoming our primary content consumption devices. Research shows that accessing the web through mobile devices has consistently doubled every year since 2009 and by 2014, will overtake desktop internet usage. Morgan Stanley predicts that in the next five years more people will connect to the Internet via mobile than on a PC.
So not only are the majority of companies not catering to the habits of their users and not keeping up with changing trends, they are also causing their business to under perform.
Research by Aberdeen... Read more
Tags: Apple, iPhone, mobile marketing, mobile websites, smartphone
Posted in Media Planning & Buying, Opinions, Websites, Wireless | 1 Comment »
Why aren’t more brands using mobile advertising?
Posted by Dale Carr on February 16th, 2012 at 10:43 pm
As a mobile advertising pundit who lives and breathes the mobile advertising world including its demographics and growth stats, I remain confounded that more brands have not yet jumped fully into this unique opportunity to reach audiences.
Of course, there are the early adopter companies and forward thinking organizations playing in this space but I am surprised that brands have not yet leaped on board in a way that matches the audience adoption of the mobile platform.
Look at the audience stats. For example, by the end of 2011 it has been estimated that there are 1.2 billion active mobile-broadband subscriptions in the world. That’s 17 percent of the global population. What’s more, mobile-broadband subscriptions have grown 45 percent annually over the last four years and that mobile-broadband subscriptions outnumber fixed broadband subscriptions 2:1. (source ITU)
What does this mean? It means the world is going mobile and doing it fast. In a way this event is intuitively obvious. In developed countries (US, Europe) where disposable income is higher, the ‘internet anywhere’ heuristic of iPhone, iPad, android phone and tablets is so desired that these devices are now experiencing mass adoption . It’s similarly claimed that most email is now first read on... Read more
Tags: advertising, Apple, brands, gartner, ipad, iPhone, mobile
Posted in Emerging Platforms, Media Planning & Buying, Opinions | 2 Comments »
2011: The Year of App Monetization
Posted by Dale Carr on January 24th, 2012 at 7:33 pm
The year started out with predictions for the “Year of the App” but 2011 was really all about Freemium as free apps dominated the app marketplaces and mobile advertising began to mature beyond static banners.
Everyone does it so why fight the trend. Reviewing the previous year as the “The Year of something or some other,” is almost mandatory nowadays – so as 2012 begins we take a look at the last 12 months.
The year started out with predictions for the “Year of the App” or “The Year of the Smartphone”. Both are true, but in reality, 2010 was the year that both began to dominate the mobile market.
What really changed in 2011 was that app developers started to make money – and some serious money. The model changed from premium apps to “Freemium” with the rise of interactive advertising and in-app purchases. This shift was so strong, that according to IHS Screen Digest Mobile Media Intelligence Service, 96% of the billions of apps downloaded in 2011 were free. Additionally, 45% of the top-grossing apps in the iPhone App Store and 31% of the top-grossing Android Market apps were free.
And remember, these figures do not include advertising which would push the... Read more
Tags: mobile advertising, mobile app, mobile marketing
Posted in Ad Networks, Ad Serving, Opinions, Wireless | No Comments »
LeadBolt Brings Multivariate Testing to In-App Ad Monetization
Posted by Dale Carr on November 21st, 2011 at 10:23 am
“App publishers want to earn the highest eCPM’s and CPM’s as possible on their traffic and customize the ads placed on their app so that they’re relevant to the app’s users. LeadBolt’s multivariate testing tool meets both of these needs.”
Posted in Ad Networks, Emerging Platforms, Media Planning & Buying | No Comments »
