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When Barnum & Bailey Meets Ripley's Believe it or Not at ad:tech San Francisco

Posted by Daisy Whitney on February 4th, 2010 at 12:00 am

It's no secret that I love online video. I write about it, report on it and watch a lot of it. Heck, just today I've been watching a handful of banned SuperBowl ads, including this fantastic one from information service KGB. And I'm not the only one watching online video. Growth has been tremendous in this category and comScore recently reported that online video viewing has jumped to 31 billion videos each month for the first time.
With more viewership comes more ad dollars -- eMarketer said online video spending should rise this year by about 40%. So we've got growth, dollars and great content online and we're going to bring all three together in our closing session at ad:tech San Francisco on April 21. Kevin Nalty -- the viral video genius, social media consultant and career marketer -- will emcee our "Funniest People on the Internet" session that day as we provide a bit of business insight and a lot of entertainment for attendees.
Kevin and I are working together to plan the session and as we secure video stars we'll let you know who they are. But rest assured, we're reaching out to the best, the funniest, the most... Read more

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Posted in Video | No Comments »

Brand 2010: New Rules or No Rules?

Posted by Daisy Whitney on December 24th, 2009 at 12:00 am

As we head into a new decade, the question for marketers is not so much whether the consumer is in control, because we know for darn sure she is. Rather, the question is: are there any rules?  To be sure, advertising is fragmented. Some might even say we're in an age of chaos. (Hint, hint: come to our Brand Summit where iconoclast Bob Garfield will touch on that idea in his keynote!) But just as it can feel like there are no rules, that blogs and tweets and Yelps rule the day and that the Web 2.0 rebels are tearing down the gatekeepers of mainstream media, there are also new rules are being created. Take Pepsi. The marketer pulled out of the SuperBowl for 2010 and is going to focus instead on growing its own audience through its new "Pepsi Refresh Project." Indeed, marketers like Pepsi are making new rules and nurturing their own audiences. They're no longer renting someone else's audience. They're building their own.   That's why we are dubbing the February Brand Summit "Brand 2010: New Rules or No Rules?" We hope to answer the question with our top-notch presentations and speeches from Garfield, imc² CEO Doug Levy, and other marketing thought leaders... Read more

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Posted in Emerging Platforms | No Comments »

Learn how to develop a social media policy at February Brand Summit!

Posted by Daisy Whitney on December 13th, 2009 at 12:00 am

Social media continues to be one of the hot-button topics for brands and media buyers. During a planning call for the February Brand Summit, our board of advisors told us they wanted to see a class at iMedia on how to establish a social media policy with an organization and company. I'm pleased to report we've booked a terrific speaker and thought leader to teach this class in Chris Boudreaux, a senior manager with Accenture and the author of Social Media Governance, releasing in Spring 2010.
In this class, he'll focus on how brands and marketers can establish both the policies for social media and the framework for ongoing social media efforts. Look for him to tackle issues such as processes, roles, metrics, policies and culture. He'll also provide examples of successful social media policies and guidelines for how brands can start developing a social media framework that works for them. I know this is going to be a packed session!
Find out more!  To learn more about branding tactics, attend the iMedia Brand Summit. Feb. 7-10. Learn more about the iMedia Brand Summit.

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Posted in Social Media | No Comments »

SuperBowl Sunday and More at the February Brand Summit

Posted by Daisy Whitney on November 19th, 2009 at 12:00 am

If you're going to produce a conference that runs on SuperBowl Sunday, you better have a good SuperBowl party.
Check. (We have a terrific SuperBowl party planned at the iMedia Brand Summit that runs February 7 to 10 in Las Vegas.)
And if that conference is about advertising and media, you should definitely be reviewing the ads too.
Big check.
That's why we've booked Bob Garfield, author, writer and ad-analyst extraordinaire, to be our Monday morning quarterback at the iMedia Brand Summit. He'll be on hand to watch the big game with attendees on Sunday ('watch the game with Bob' is the kind of offer that gets us ad people excited!) and then use the Superbowl to touch off a broader conversation about branding, advertising, and digital's place within it.
Tuesday's lineup will be equally powerful as Doug Levy, CEO of one of the largest independent ad agencies IMC2, joins us on stage to talk about his better brand relationships research. He'll share his five keys to success for marketers in the relationship era.
We'll be firming up our lineup of master classes and case studies over the next weeks and adding more keynoters to our lineup. So stay tuned and come to Las Vegas!
To see... Read more

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Posted in Media Planning & Buying | No Comments »