LinkedIn may just be the B2B email marketer’s dream come true. Here are millions of businesspeople, all of whom are highly motivated to expand their company’s horizons through online networking, and therefore completely open to your products and services.
LinkedIn participants love to share email addresses and get on subscription lists that match their interest, so this social network represents a permission-based list building opportunity unlike any other.
Pumping up your list to gargantuan status is not as simple as just showing up on LinkedIn, as there are various aspects to participation that best relay your brand identity and trustworthiness that are worth adhering to.
Here are the top ten tips which will help you craft the LinkedIn engagement strategy that will drive valuable contacts and customers to your email newsletter marketing campaign subscription list:
Be a person – LinkedIn participants are interested in forging connections with other individuals, not corporate entities. When you set up your user profile make sure that you cover the personal details of your life, such as education, skills, and experience.
Have a face – If you don’t have a really good photo of yourself, spend a few dollars and have a pro photographer take a portrait. Never post blurry... Read more
