Just like the way magnets attract each other, your email newsletters should do the same to your readership. But without good content, you’ll do the opposite: repel your subscribers so much that they won’t open your newsletters at all.
Give your subscribers reasons to look forward to your missives by overhauling your content to make it more varied and interesting. Here are seven ways to do that:
Include guest articles - Why not invite a few of your all-time favorite bloggers or leading industry thought leaders to write a guest article for your email newsletter? Of course these people must be recognized by your subscribers as being experts in your field as you should never let just anyone randomly write on your newsletter for the simple reason that you want more content. Focus primarily on finding luminaries who know their subject matter inside out and can draw the interest of your email subscribers.
Add inspiring nuggets - What inspires you? And by extension what inspires your email newsletter reader? Quotes are a great way to add power and relevance to your articles as they reflect a very human viewpoint which allows all of your subscribers to relate to... Read more