Archive for Curt Keller

7 Ways to Create Magnetic Email Newsletter Content

Posted by Curt Keller on July 12th, 2012 at 2:23 pm

Just like the way magnets attract each other, your email newsletters should do the same to your readership. But without good content, you’ll do the opposite: repel your subscribers so much that they won’t open your newsletters at all.
Give your subscribers reasons to look forward to your missives by overhauling your content to make it more varied and interesting. Here are seven ways to do that:

Include guest articles - Why not invite a few of your all-time favorite bloggers or leading industry thought leaders to write a guest article for your email newsletter? Of course these people must be recognized by your subscribers as being experts in your field as you should never let just anyone randomly write on your newsletter for the simple reason that you want more content. Focus primarily on finding luminaries who know their subject matter inside out and can draw the interest of your email subscribers.
Add inspiring nuggets - What inspires you? And by extension what inspires your email newsletter reader? Quotes are a great way to add power and relevance to your articles as they reflect a very human viewpoint which allows all of your subscribers to relate to... Read more

Top 10 Tips To Craft A LinkedIn Email Engagement Strategy

Posted by Curt Keller on May 7th, 2012 at 3:26 pm

LinkedIn may just be the B2B email marketer’s dream come true. Here are millions of businesspeople, all of whom are highly motivated to expand their company’s horizons through online networking, and therefore completely open to your products and services.
LinkedIn participants love to share email addresses and get on subscription lists that match their interest, so this social network represents a permission-based list building opportunity unlike any other.
Pumping up your list to gargantuan status is not as simple as just showing up on LinkedIn, as there are various aspects to participation that best relay your brand identity and trustworthiness that are worth adhering to.
Here are the top ten tips which will help you craft the LinkedIn engagement strategy that will drive valuable contacts and customers to your email newsletter marketing campaign subscription list:

Be a person – LinkedIn participants are interested in forging connections with other individuals, not corporate entities. When you set up your user profile make sure that you cover the personal details of your life, such as education, skills, and experience.

Have a face – If you don’t have a really good photo of yourself, spend a few dollars and have a pro photographer take a portrait. Never post blurry... Read more

Video email marketing: 5 ways to make it perfect

Posted by Curt Keller on April 12th, 2012 at 3:08 pm

Video email marketing is an extremely powerful way to reach clients. Need a nudge to get started? Here are 5 ways to get your email videos right.

The Value Of Crafting Tailored Email Content For Each Customer Segment

Posted by Curt Keller on January 6th, 2012 at 10:45 am

Are you crafting custom content for different segments of your email list? Here are the benefits of creating tailored content for each set of newsletter subscribers.