Considering the wealth of brands that are now harnessing the power of Twitter as a marketing tool, it might seem strange to still refer to it as a revolution. But although the sight of a product or a household name trending is now commonplace on our timelines, the full potential of Twitter is far from being fulfilled by brands just yet.
Whether it’s a re-tweet to win competition or a paid for promoted tweet, virtually all Twitter users are now used to the presence of brand marketing on the social medium. While not all campaigns will end up going viral, with a user base of only half a billion people and a public platform that allows organisations to directly communicate with consumers, Twitter’s marketing capacity feels unlimited.
Yet although many brands have already devised a number of creative campaigns on Twitter, the truth is that there’s so much scope for further creativity. One of the most underutilised yet wonderfully effective ways of engaging with consumers on Twitter, is the way it can be deployed as an experiential installation.
Using Twitter experientially isn’t anything particularly new. Yet while encouraging consumers to engage with brands at events through the use of hashtags has become increasingly... Read more