Archive for Chris Spence

The fine art of questioning

Posted by Chris Spence on April 1st, 2014 at 7:00 am

How good are you at asking questions? What about listening? I mean really listening and hearing -- waiting for that little something that sparks a genuine interest in you.
I find people interesting. All of them. And if you ask the right questions, you can learn so much. That is, of course, if you have an open mind and don’t have the personality of a stapler!

Spend time on your questioning technique
I’m an impulsive and brazen question asker…yep, self-confessed!
I find business meetings are a great opportunity to meet people and ask them questions about themselves and their business. Once the small talk is over, the conversation will turn to the reason for the meeting, sometimes to my disappointment. For me, exploring the depths of someone new is like revelling in a vat of beer for the first time.
Asking questions that aren’t directly related to the core reason for the meeting, is a great way to relax people. Your personality combines with theirs in a festival of verbal, physical and mental stimulation. Let’s call it communication!
Once you get to this stage of the conversation, talking business is that much easier. I highly recommend you try it.
Careful questioning is critical to market researchers
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We may no longer wear brown cardigans, but there are still signs

Posted by Chris Spence on September 10th, 2013 at 8:39 pm

Enjoy a laugh when Adam Rossow pokes a bit of fun in his recent GreenBook post, 20 signs you’re a market researcher.

Recycled data predicted for the future of consumer research. Say what?

Posted by Chris Spence on February 24th, 2013 at 3:13 pm

Researchers will be recycling more than soda cans as the future of consumer research includes the reuse of data to generate insights. Who knew?