As a long time reader (and failed contributor I might add) of Y Combinator's (YC) HackerNewz, I was very excited to attend their first annual Ad Innovation Conference in Mountain View, California yesterday. I saw some familiar faces around the conference room, but mostly, it was a room full new media and technology geeks like myself who for some reason or another, are passionate about new ways to get consumers engaged with brands, aka the evolution of advertising platforms.
First a bit of background on the show you are hopefully going to continue to read about.
Y Combinator:
A group of Y Combinator-funded startups working on ad-related technologies have joined forces to create a new event focused on the future of advertising.
Topics to be discussed include: NFC advertising; the use of Twitter and Facebook content in display ads; ad/game hybrids; embedding ads in the 3D space of videos after they’ve been shot (i.e. retroactive product placement); geolocal ads and offers; audience polling; the evolution of SEO; marketing on Facebook; monitoring competing AdSense campaigns; landing page optimization; ad-based alternatives to paywalls; the future of QR codes; and advertising on the iPad.
In the next housand words or so, I attempt to capture and share... Read more
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The Cool Kids Sat in the Back: Y Combinator's Ad Innovation Conference
Tags: ad innovation conference, advertising, campaigns, content, Data, Digital Marketing, Facebook, google, hackernewz, i used a lot of tags didnt i?, innovation, ipad, iPhone, marketing, mobile, mobile marketing, online advertising, online marketing, paidmedia, Privacy, Search, seo, social, social marketing, Social Media, socialmedia, start ups, Strategy, Targeting, twitter, Video, y combinator, yc, youtube
Posted in Ad Networks, Ad Serving, Emerging Platforms, Media Planning & Buying, Opinions, Research, Search, Social Media, Targeting, Video, Web Analytics, Websites, Wireless | No Comments »
Social Media and Random Acts of Kindness: Actions Speak Louder Than Words
"In 2011, there will be no excuses left not to be kind as a brand." - TrendWatching.com
I was happy to read Trend Watching 11 Crucial Consumer Trends for 2011 report today to see that the number one crucial trend this year was RANDOM ACTS OF KINDNESS. Simply put, if brands want people to like them, then they need to start being kind to people.
Tags: branding, marketing, random acts of kindness, relationship era, social marketing, Social Media, social networking, trends
Posted in Opinions, Social Media, Word of Mouth | 1 Comment »
Why don't we care enough about the things we care about…like honey mustard
Is it time for both marketers and consumers to be accountable for one another? I mean, we all strive to be better after all, so why not strive to be better together?
Tags: brand engagement, consumer, relationship era
Posted in Opinions, Word of Mouth | 7 Comments »
