iMedia Connection Blog

Design is not just about a company's logo, brochure or website. It’s not limited to the interface or code architecture. Design, and more specifically good design, is all encompassing. Good design can be found in product ecosystems where technology is used to provide information to the end user and control over product functions through different interfaces. Apple won with the iPod not solely on the merits of the device but because they also made it incredibly easy to purchase music. Innovation is now fundamentally linked to good design. Many companies now recognize how crucial design is to their success and fighting off commoditization. Good design can help a company, business, or even person reach their full potential.
Phase one of even some of the worlds most important innovations have been able to get away with less than perfect design. The first browser with the minimal capabilities of left justified text and images, a mobile phone that weighed 5 lbs. or a computer that did basic addition. The luxury of time to create incremental improvements in design is dwindling.
The amount of dollars and time that it takes to create a new startup has become cheaper and faster. Open source software, the cloud... Read more