iMedia Connection - ad:tech blog

Since Apple’s Wednesday announcement of the social network for music, Ping, the service has been called a MySpace killer. At the core of the Apple fan boy or girl, is an ethos that Apple can and will continuously do it better than the next guy. This ethos has been built on the back of the company’s ability to blow away the smartphone marketplace with one swift punch to the balls called the iPhone. As I sit with my iPhone parked next to me and my MacBook Pro at my fingertips, I certainly classify as an Apple fan girl. In Ping’s case, the assumption that Apple always draws shotgun would be a mistake. In its current configuration, Ping is not and will not be a MySpace killer. Until some major problems are fixed, it will continue to live in the shadow cast by powerhouses like Pandora and MySpace.
If the principle challenge with the MySpace platform is hyper-personalization turning the site into the bedroom of an over-eager teenage girl, the problem with Ping is the insistence on an overly simple user interface. I may not need the... Read more