Video advertising will double approximately every two years until all online ads will be video ads. That's right. All online ads will be video.
I am calling this prediction "Cam's Law" (after Moi) with due respect and deep regard to Intel Founder Gordon E. Moore, who in 1965 predicted that the number of transistors on integrated circuits would double every two years thereby exponentially increasing computing power.
Trust me, it does not take a genius to see the trends. My prediction is firmly guided by data. comScore recently reported that Americans watched 11.3 billion video ads in December, setting a new peak, and a sharp 10% rise from November’s 10.3 billion. December 2012 ad views were twice as many as in January 2012, representing 59% year-over-year growth. Video ads accounted for 22.6% of all videos viewed in December, and 1.9% of time spent viewing video online.
But That Was Last Year
Now three months into 2013, I feel ever more confident about Cam’s Law given the astronomical speed at which video advertising has grown in popularity. All signs point to the death of banner and static ads. Here's why:
Consumers love video; not just cat MEMEs, but original content. And they watch a lot of video online. Nielsen says... Read more