Today the Pew Internet & American Life Project released a new mobile report stating that 56% of adult Americans now have smart phones, with between 70 to 80% penetration among younger demographics, college grads and the well-off. You can see the full report here.
Here's the thing to look twice at: it's not 56% of mobile phone users who have smart phones, according to Pew, it's 56% of all adult Americans.
Many research companies have tracked a greater than 50% penetration of smart phones among all mobile users, as you'll see here in this graphic from my friends at eMarketer:
However, the Pew number is a milestone along the lines of when Nielsen first claimed that greater than 50% of Americans had broadband access back in the fall of 2004.
Combining this Pew number with Monday's announcement of the "TV Untethered" study finding that 82% of tablet and 64% of smartphone mobile video consumption occurs in the home provokes some head-scratching, "what's going to happen next?" pondering.
Here are a few guesses for how the landscape will change in the next five to 10 years:
Mass proliferation of smart phones in combination with the acceleration of bandwidth and the increased ease of cloud computing... Read more