Archive for Bethany Simpson

3 things every marketer needs to know about Apple Pay, PayPal, and other electronic payment platforms

Posted by Bethany Simpson on January 26th, 2015 at 2:21 pm

tl;dr - Today’s marketers (not just those in e-commerce) need to realize that ease of payment is going to play an increasingly important role in which products and platforms consumer choose, and they should work actively to make it as seamless a process as possible (borrowing ideas from companies like Uber).
Mobile and web payment is big news right now. SnapChat working with Square, PayPal with Pebble, Alibaba (reportedly) in talks with Apple Pay, etc. I spoke with YapStone VP of marketing Troy Scarlott about the implications and lessons for marketers.
Troy, thank you for speaking with me. YapStone is a major player in electronic payments. Your company processed over $8B in payments last year, was named to the San Francisco Business Times “Fast 100” and “Deloitte Technology Fast 500,” and was just named to the Forbes list "America's 100 Most Promising Companies." (See the end of the article for more information about YapStone.)
Q: Where does YapStone sit in the payments landscape?
A: YapStone was founded in 1999—almost 15 years ago and long before the world had heard of the electronic payment industry or companies such as Braintree, Stripe and Dwolla. Unlike our competitors (who focus mainly on e-commerce transactions), YapStone is focused on... Read more

"Dear Kitten, Regarding the Big Game"

Posted by Bethany Simpson on January 23rd, 2015 at 10:43 am

They're back! The wise, smooth-voiced cat with the young orange padawan. In the latest installment, cat tells kitten all about a day when a lot of humans come over, and things get weird.

BuzzFeed and Friskies launched the series "Dear Kitten" seven months ago, receiving almost 20 million views to the inaugural video. Subsequent videos, like "Dear Kitten: Regarding the Dog," have received upwards of 10 million views. To the delight of fans, the newest installment is here, and it's timely.
It's so much win, I hardly know where to start.
1. The easiest subject in the universe. Cats. Clever scripting. Great delivery and editing. And did I mention there's a kitten?
2. Timeliness. Yes, it's about the Super Bowl, and it's actually running during the Super Bowl. Though barely. It's running in three markets. But apparently that counts -- because it's getting headlines. (Not unlike The Verge who is getting press for running a Super Bowl commercial this year, even though it's in one market, in Montana, for $700.)
3. It's the details that count. The three markets the spot is running in? Kitty Hawk, NC, Los Gatos, CA, and Pawnee, NB. Whoever thought of that gets a thousand invisible cleverness points. I... Read more

2 industries marketers needs to imitate

Posted by Bethany Simpson on January 15th, 2015 at 6:00 am

In a world where marketing touches a long list of devices, email, various platforms, and manages messaging from multiple business units, John Nardone says we need to be careful not to overwhelm our customers and burn out our channels. John points to two specific industries as examples we can learn from.
In this interview, he also talks about recent Publicis acquisitions that indicate the holding company is putting a stake in the ground re: using tech to create new customer experiences.
John Nardone was recently the CEO of [x+1], until the company sold to Rocket Fuel where he is now EVP/GM of Enterprise Platforms. He has also held high-level positions with MMA, MasterCard, Modern Media, and PepsiCo. Sarah Fay is the former CEO of Aegis Media North America, board member of many media companies (including Celtra, [X+1], SocialFlow, and others, and former President of Carat interactive.
This interview was filmed at the Chairman’s Reception at ad:tech NY 2014.

2 hot new marketing skill sets

Posted by Bethany Simpson on January 14th, 2015 at 6:00 am

Once upon a time media buyers worked hard "to buy spots and dots off of sales people,” to quote Martin Cass. But, as he says, that’s like finding a needle in a haystack—something people aren’t very good at, but machines are. And to those who fear that automated buying is threatening their usefulness, Martin says the evolution of media buying hasn’t hurt the people in the industry. He argues that instead it's opening up new opportunities for meaningful creative, and helping companies adopt more entrepreneuristic methodologies.
Martin Cass is the CEO at MDC Media Partners and Assembly. Prior to this he was the President of Carat USA. In this clip, he’s interviewed by Sarah Fay, former CEO of Aegis Media North America, board member of many media companies (including Celtra, [X+1], SocialFlow, and others, and former President of Carat interactive.
This interview was filmed at the Chairman’s Reception at ad:tech NY 2014.

2 marketing technologies investors are watching

Posted by Bethany Simpson on January 13th, 2015 at 11:03 am

David Verklin is a long time media insider. (Prior to his current role, he was the CEO of Aegis Media Americas, where he was one of the pioneers in the creation of the free-standing media agency business in the U.S. David also brought the media agency Carat to North and South America and quickly grew capitalized media billings to approach $7 billion annually. And he has worked as the CEO of Canoe Ventures, LLC.) So when this, now, operating partner at Calera Capital is excited about a marketing technology, we need to pay attention.
Sarah Fay, former CEO of Aegis Media North America, board member of many media companies (including Celtra, [X+1], SocialFlow, and others), and former President of Carat interactive spoke with David about his new role approaching media businesses with an investor’s lens. Here are a few things he has his eye on.
This interview was filmed at the Chairman’s Reception at ad:tech NY 2014.