Digitas CEO Tony Weisman spoke with us at the Digital NewFront about the relationship between "OPOV" (online professional original video) and native advertising. He advices brands to: not just "...jump into conversations" and instead "have something meaningful to add that's important to your audience."
Editor's note: click here for full iMedia NewFront coverage.
Click to 1:43 to hear Tony describe the Huffington Post partnership. And click to 1:53 to hear Tony predict what we'll see happen in the industry before the 2014 NewFront.