Archive for Bethany Simpson

7 simple ways to fit LEARNING into a busy schedule

Posted by Bethany Simpson on February 25th, 2015 at 10:05 am

tl;dr: We're all maxed out, time-wise. In order to learn new things, both for the present job and the future, it will take, for some of us, not finding more time to learn, but creating an environment of learning in everything we do. Here are some tools that can help.

I think most of us would agree that ongoing learning is critical to our work productivity, not to mention our future career potential. Learning also helps us to find meaning in our personal lives. All well and good, but it can be hard to make the time to read and study when we’re already juggling a full work schedule, as well as family and other important commitments.
Today’s digital tools can help us to do two important things: take advantage of pockets of time that might otherwise be used less constructively, and weave ongoing learning more effectively into our work and home routine.
The following list covers some resources I’ve gleaned from colleagues, and used to help grow my own skill set. During a lunch break, waiting for an appointment to begin, or on a Saturday afternoon, it's good to know that learning resources are available on-the-fly. Ideally, this list the start of... Read more

Too much, Nationwide

Posted by Bethany Simpson on February 2nd, 2015 at 8:06 am

The spot worked. I can’t get the image of the bathtub, or the fallen TV out of my mind. Well done, Nationwide. You’ve emblazoned child safety into my brain. And you prompted a major conversation.
But at what cost?

The intent was to "stage an intervention," Nationwide chief marketing officer Matt Jauchius said, "because you have to grab people by the scruff of the neck and say, 'Listen, this is the No. 1 killer of children, and we want to do something about it, really.' "
Ogilvy & Mather Advertising created the ad for Nationwide. "In 60 seconds, we can probably bring more attention and awareness and action around this issue than we have in 60 years," Adam Tucker, the firm's president, said in a planning meeting. (See the Nationwide and O&M execs discussing the spot here: behind the scenes.)
Yes Nationwide, I went to your website: I might even bookmark it. Yes, I want all children to be safe. Yes, I think it’s an important conversation. Critical.
And if it’s worth it to you to protect children while making people dislike your brand (which actually, is a great trade off), then thank you. I am more aware. The conversation is out there.
But there... Read more

3 things every marketer needs to know about Apple Pay, PayPal, and other electronic payment platforms

Posted by Bethany Simpson on January 26th, 2015 at 2:21 pm

tl;dr - Today’s marketers (not just those in e-commerce) need to realize that ease of payment is going to play an increasingly important role in which products and platforms consumer choose, and they should work actively to make it as seamless a process as possible (borrowing ideas from companies like Uber).
Mobile and web payment is big news right now. SnapChat working with Square, PayPal with Pebble, Alibaba (reportedly) in talks with Apple Pay, etc. I spoke with YapStone VP of marketing Troy Scarlott about the implications and lessons for marketers.
Troy, thank you for speaking with me. YapStone is a major player in electronic payments. Your company processed over $8B in payments last year, was named to the San Francisco Business Times “Fast 100” and “Deloitte Technology Fast 500,” and was just named to the Forbes list "America's 100 Most Promising Companies." (See the end of the article for more information about YapStone.)
Q: Where does YapStone sit in the payments landscape?
A: YapStone was founded in 1999—almost 15 years ago and long before the world had heard of the electronic payment industry or companies such as Braintree, Stripe and Dwolla. Unlike our competitors (who focus mainly on e-commerce transactions), YapStone is focused on... Read more

"Dear Kitten, Regarding the Big Game"

Posted by Bethany Simpson on January 23rd, 2015 at 10:43 am

They're back! The wise, smooth-voiced cat with the young orange padawan. In the latest installment, cat tells kitten all about a day when a lot of humans come over, and things get weird.

BuzzFeed and Friskies launched the series "Dear Kitten" seven months ago, receiving almost 20 million views to the inaugural video. Subsequent videos, like "Dear Kitten: Regarding the Dog," have received upwards of 10 million views. To the delight of fans, the newest installment is here, and it's timely.
It's so much win, I hardly know where to start.
1. The easiest subject in the universe. Cats. Clever scripting. Great delivery and editing. And did I mention there's a kitten?
2. Timeliness. Yes, it's about the Super Bowl, and it's actually running during the Super Bowl. Though barely. It's running in three markets. But apparently that counts -- because it's getting headlines. (Not unlike The Verge who is getting press for running a Super Bowl commercial this year, even though it's in one market, in Montana, for $700.)
3. It's the details that count. The three markets the spot is running in? Kitty Hawk, NC, Los Gatos, CA, and Pawnee, NB. Whoever thought of that gets a thousand invisible cleverness points. I... Read more

2 industries marketers needs to imitate

Posted by Bethany Simpson on January 15th, 2015 at 6:00 am

In a world where marketing touches a long list of devices, email, various platforms, and manages messaging from multiple business units, John Nardone says we need to be careful not to overwhelm our customers and burn out our channels. John points to two specific industries as examples we can learn from.
In this interview, he also talks about recent Publicis acquisitions that indicate the holding company is putting a stake in the ground re: using tech to create new customer experiences.
John Nardone was recently the CEO of [x+1], until the company sold to Rocket Fuel where he is now EVP/GM of Enterprise Platforms. He has also held high-level positions with MMA, MasterCard, Modern Media, and PepsiCo. Sarah Fay is the former CEO of Aegis Media North America, board member of many media companies (including Celtra, [X+1], SocialFlow, and others, and former President of Carat interactive.
This interview was filmed at the Chairman’s Reception at ad:tech NY 2014.