Archive for Bethany Simpson

Bettina tries Oculus Rift, #gordonsbeard, and more from the iMedia Entertainment Summit

Posted by Bethany Simpson on June 4th, 2014 at 1:45 pm

This week's iMedia Entertainment Summit at the stunning Beverly Wilshire brought senior entertainment marketers from film, television, gaming, and more together with presenters from Paramount Pictures, 20th Century Fox, Warner Bros., Sony Pictures, Twitter, Pinterest, NBCUniversal, Disney, Rovio, Showtime, AwesomenessTV, Facebook, and other top industry companies. It was a powerhouse event.
The conversations included the evolving role of mobile in entertainment marketing, new social monetization strategies, what's coming next in wearable computing, and a "State of the Industry" by Jack Meyers. To see the live social feed, click here. To see the full event coverage, click here.
Oculus Rift, #gordonsbeard, and our favorite tweets and pics
Our personal highlight was 20th Century Fox SVP Bettina Sherick trying Oculus Rift for the first time:
Fav moment #2 was the birth of the hashtag #gordonsbeard, in honor of the always-wise Gordon Paddison's (CEO, Stradella Road) new look:

And, of course, our favorite tweets and pics from the event (for more, see our live social feed):
1. Jack Myers ‏(@JackMyerscom) - Can TV advertising become like digital before digital advertising becomes like TV? What do you think? @davemorgannyc #imediasummit
2. Jennifer Prince ‏(@JenP) - Congrats @tritter on the iMedia 2014 Visionary Marketer Award. Well deserved, my friend cc: @DonaldBNYC #imediasummit... Read more

iMedia on location: Unify Tech '14

Posted by Bethany Simpson on May 1st, 2014 at 3:06 pm

Remember when one of the biggest challenges we had to figure out was "mobile"? Those were the days. The rise of the multi-device consumer has changed the landscape, again. And cross-screen behavior has become one of the biggest trends defining today's digital marketing and media strategies.
New Forrester research revealed at the April 28 Unify Tech ’14 Summit (hosted by Tapad) in New York City demonstrates the pervasive nature of the cross-screen environment. Some key findings include:

71% of customers react negatively to inconsistencies in brand experience across devices, with 1 in 10 claiming that inconsistencies will make them stop interacting with a brand altogether
28% of consumers expect ads to be tailored to different devices
21% of consumers expect sites to “know them across devices” when they enter the purchase path

iMedia was proud to be the official media partner of Unify Tech '14, where industry thought leaders discussed the impact of cross-screen on today's advertising, technology, and branding strategies.

Here are some of the highlights:
1. "Freakonomics" author urges marketers to think like freaks
2. Tapad CEO, Are Traasdahl, talks cross-screen technology
3. The key to unifying cross-device campaign experiences
4. Why location is the new cookie
5. The surprising future of media buying
6. Why unifying screens is the critical missing piece in a... Read more

iMedia on location: 11 surprising highlights from SXSW

Posted by Bethany Simpson on March 14th, 2014 at 1:54 pm

11 surprising highlights from SXSW 2014
The iMedia team went inside this year's SXSW to bring marketers the inside scoop. Here's what you need to know.
1. SXSW hot topic: 4 trends disrupting marketing strategies
2. 10 weird wearables you need to know
3. Shocking study on UGC announced at SXSW
4. SXSW hot topic: Can digital agencies become AORs?
5. Kiiping up with Brian Wong @ SXSW
6. The most powerful driver of innovation
7. Why wearables were the star of SXSW 2014
8. Social media accountability a hot SXSW topic
9. SXSW startup energy shifts from social to content and wearables
10. SXSW insider: Kenyata Martin at Shell Oil Company
11. Reflections on SXSW 2014

10 weird wearables you need to know

Posted by Bethany Simpson on March 13th, 2014 at 12:31 pm

What comes to mind when you hear the word "wearable?" Fitbit? Google Glass? Pebble? What about ingestible "password pills"? Temporary tattoos that read your body chemistry? Smart contact lenses that monitor glaucoma-related eye pressure?
There are two kinds of wearables: devices with sensors that measure and track stats about your habits, location, and physical health, and those with displays that augment how you see and interact with the world around you.
Consumers might not be ready for mass adoption of display-based augmented reality tech like Google Glass… yet. (See my blog "6 (fixable) reasons Google Glass will flop with consumers.") But devices with sensors, especially those related to fitness or healthcare, or technologies that are low-profile (e.g. Kiwi Move), are poised for rapid growth.
Here are ten technologies announced at SXSW and other recent tech conferences that are weird... and that you need to know about.
1. Password pills

This swallowable password/computer pill created by Proteus Digital Health turns a human being into an authentication token. Once you swallow the pill, it reacts with acids in the stomach to make an 18-bit code which the company tags as vitamin authentication. Once the code is generated, the signal is transmitted to the authentication device. The pills... Read more

6 (fixable) reasons Google Glass will flop with consumers

Posted by Bethany Simpson on February 10th, 2014 at 3:43 pm

Bottom line: I enjoy Glass. However, should the current version of Glass be passed off to everyday consumers, this talked-about tech that shows so much promise is in trouble. (Think Samsung Galaxy Gear trouble--the bulky and tethered "wrist phone” being returned by early-adopters at a staggering rate.) Google has a track record of being willing to rush ideas to market (think Google TV), and shrug off defeat as it looks to the future. But will consumers overlook the quirks of this pioneer of wearable computing and make Glass a hit? Not a chance. At least not until the following issues are addressed.

Through Glass, darkly
As a proud user of Google Glass, I've had the opportunity at this week's iMedia Brand Summit (and at other events) to help numerous senior marketers experience Glass for the first time.
Opinions are, well, mixed. As are recent headlines: "Google Glass App for Firefighters Could Help Save Lives" vs. "One of Google's Biggest Fans Calls Glass 'An Expensive Nightmare.'" Marketers are (very) excited to be hands-on with Glass, but they're also underwhelmed by its lack of addictiveness.
Whether or not you've had the chance to try Glass yet (if not, connect with me!) … you need to know... Read more