iMedia Connection Blog

Digitas CEO Tony Weisman spoke with us at the Digital NewFront about the relationship between "OPOV" (online professional original video) and native advertising. He advices brands to: not just "...jump into conversations" and instead "have something meaningful to add that's important to your audience."
Editor's note: click here for full iMedia NewFront coverage.

Click to 1:43 to hear Tony describe the Huffington Post partnership. And click to 1:53 to hear Tony predict what we'll see happen in the industry before the 2014 NewFront.

Blip's "Mostly Murder" creator and star Rob Huebel joined iMedia's Bethany Simpson on camera to give us a not-so-buttoned up side of the NewFronts. What does it take to be a star in online video? (Hint: being funny doesn't hurt.)
Editor's note: click here for full iMedia NewFront coverage.

We spoke with NATPE (National Association of Television Program Executives) president and CEO Rod Perth, and industry insider Lori Schwartz at the Alloy NewFront about the impact of the NewFronts on the television market.
Editor's note: click here for full iMedia NewFront coverage.

Did you hear about the real-time ad placement partnership between the Huffington Post and Digitas? (And did you wonder, like us, what it meant for the state of ad buying and ad placement?) We got the inside line from Travis Donovan, Executive Products Editor for The Huffington Post.
Editor's note: click here for full iMedia NewFront coverage.

We had the chance to sit down with two of the original founders of the NewFronts: Jordan Bitterman, SVP at Digitas and John McCarus, SVP, Practice Lead, Brand Content at Digitas. Find out the secret story about why the event was started... and who actually named it.
Editor's note: click here for full iMedia NewFront coverage.