Archive for Ben Wilkinson

Underpaid or Overrated

Posted by Ben Wilkinson on December 1st, 2010 at 3:31 am

Google is close to acquiring Groupon for an insane amount. Will it pay off?

The Illusion of Web Privacy

Posted by Ben Wilkinson on October 24th, 2010 at 7:13 pm

Online privacy is important, but on the web, it's hard to maintain.

The Importance of LifeTime Value

Posted by Ben Wilkinson on October 10th, 2010 at 6:56 pm

The LifeTime Value of an acquired customer is one of the most important metrics of any ad campaign.

The LBS Wars

Posted by Ben Wilkinson on September 13th, 2010 at 1:16 am

Good News: Targeting promotions to people who come to your restaurant or store just got easier

Acquiring New Customers from Facebook

Posted by Ben Wilkinson on August 30th, 2010 at 4:27 am

Facebook is more than just a social network - it gives advertisers a great opportunity to promote brands and products and to acquire customers.