(Ed's note: I originally posted this on my personal blog 2 years ago. I tweeted it out yesterday and it got a positive response, so I'm posting again here).
Before I start this article, some fair disclosure - I'm an acquisition marketer by trade, so there might be a little bias in this post. That fact hopefully doesn't dissuade from the argument below.
Yesterday, esteemed Venture Capitalist, Fred Wilson, wrote an epic post outlining his thoughts on how he believes most start-ups should market their product. Fred made several good points and everybody should take the time to read the blog post in its entirety.
Likewise, my buddy Bryce tweeted an interesting comment from Geek Squad Founder, Robert Stephens:
“Advertising is the tax you pay for being unremarkable”
Both Fred and Bryce make their points explicitly clear - start-ups need to scrimp and save when it comes the cost of acquiring customers. I absolutely agree with this. The goal of every start-up should be to minimize the cost per acquisition of each new customer. Likewise, as Fred points out that start-ups need to at first focus on the product, that product decisions should at first be hunch driven, and later data driven. I agreed... Read more