It’s important to understand the difference between publishers and platforms when so many companies are now serving both roles. At OneScreen, we define a publisher as a company that makes its licensed or produced content directly available to its audience through its own channels, sites, and applications. A platform, on the other hand, enables a variety of different publishers to distribute their content (or their licensed content) through an “app store,” such as Apple’s App Store and Google Play.
It seems a day doesn't go by that we don’t come across “connected device,” but what does “connected device” really mean?
Cord cutting isn't just a consumer topic. Business models can fall victim to the trend, as well. Google recently announced that it will be shutting down its marketplace for traditional television advertising to focus on digital video solutions. It is clear that even the largest advertising platforms can no longer invest in trying to better the 'old' system, and must move full-steam ahead with digital video to stay competitive.
Aside from the deep troughs of video at YouTube, Hulu, and other mainstream video destination sites, there are few publishers that incorporate video into their properties, leaving us wondering why there is so little audio-visual entertainment available across the media landscape.