Posted by
Atul Patel on March 29th, 2013 at 5:00 am
We’ve all seen our fair share of websites where the publisher’s primary video player was a YouTube player, and it’s easy to understand why. YouTube is free, can be quickly embedded, and tracks audience views. Either you’re a publisher that doesn’t own any video content and you’re simply embedding videos from someone else’s channels, or you’re the producer who uploaded the video and you want a simple video solution for your own properties.
Tags: OneScreen, onescreen.com, online advertising, online video, video ad, video advertising, video platform, video player, youtube
Posted in Creative Best Practices, Opinions, Video, Websites | No Comments »
Posted by
Atul Patel on March 15th, 2013 at 6:00 am
Cox Digital Solutions gave its advertising platform services (formerly known as Adify) customers a two-month notice: the company is shuttering what was Adify’s advertising server at the beginning of April (as reported in AdExchanger). In an environment of rapidly changing technology requirements and market trends, announcements like that made by CDS will become more frequent as businesses with rigid structures are outpaced by tech companies designed with flexibility at their core. So what can media companies do to avoid being left in the lurch? All they have to do is learn how to read the signs.
Tags: adbrite, AdExchanger, Adify, advertising exchanges, advertising platform services, advertising server, CDS, COX, Cox Digital Solutions, Gannett, Hearst, new york times, OneScreen, quadrantOne, technology vendor, Tribune, vendor
Posted in Ad Networks, Ad Serving, Opinions | No Comments »
Posted by
Atul Patel on March 5th, 2013 at 6:00 am
YouTube is a great starting place for building your video presence, but it shouldn't be the only place you syndicate or publish.
Tags: content syndication, digital video, google, Google Advertising Exchange, Psy Gangnam, video player, video syndication, youtube, YouTube Partner, YouTube Player
Posted in Ad Serving, Video | 1 Comment »
Posted by
Atul Patel on February 21st, 2013 at 3:00 am
If you were part of the 100 million viewers who tuned in to CBS to watch the Super Bowl this year, ask yourself this: Who was the advertiser you saw the most? It’s likely that CBS definitely ranks high in your memory. Not only did CBS receive honors for having the highest-rated ad during the Super Bowl (its Person of Interest ad that aired at 10:31 p.m. EST won a household rating of 47.4, according to Kantar Media), but the network also significantly increased its advertising efforts since the Super Bowl of 2012, with 13 ads for its own programming between kickoff and the first half, compared to last year’s six.
Tags: CBS, self-promotion, Super Bowl, super bowl commercial, superbowl, tune-in ads
Posted in Creative Best Practices, Opinions, Video | No Comments »
Posted by
Atul Patel on February 11th, 2013 at 6:00 am
Welcome to the era where being a contender in the technology industry means offering the consumer the vertical stack. The companies who introduced us to these technologies (Amazon, Apple, Google) have evolved, from providing a product to providing efficiencies across every layer of the spectrum (from the device to the data) – and each wants to be considered the best.
Tags: advertisers, amazon, Amazon phone, Apple, Apple Television, Blockbuster phone, connected devices, content applications, digital video, google, Google Wallet, Producers, publishers, vertical stack, Video
Posted in Emerging Platforms, Opinions, Video | 1 Comment »
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