Archive for Atul Patel

The Audience is More Important than "Competition"

Posted by Atul Patel on July 23rd, 2013 at 8:00 am

Whether a content owner is publishing directly to its audience or syndicating through a video app streaming service, conflicts over rights often become roadblocks to offering audiences the best content experience possible.

Native Advertising Done Right

Posted by Atul Patel on July 9th, 2013 at 3:00 am

Successful native ads will make audiences want to engage because the content relates to their interests, without being misleading or annoying. Achieving this balance is not always easy or successful, but it’s possible to attain when you go into it with an understanding of your goals, clear audience expectations, and a real distribution strategy.

Monetization More Valuable than YouTube Views

Posted by Atul Patel on March 29th, 2013 at 5:00 am

We’ve all seen our fair share of websites where the publisher’s primary video player was a YouTube player, and it’s easy to understand why. YouTube is free, can be quickly embedded, and tracks audience views. Either you’re a publisher that doesn’t own any video content and you’re simply embedding videos from someone else’s channels, or you’re the producer who uploaded the video and you want a simple video solution for your own properties.

Three signs your technology vendor has stagnated

Posted by Atul Patel on March 15th, 2013 at 6:00 am

Cox Digital Solutions gave its advertising platform services (formerly known as Adify) customers a two-month notice: the company is shuttering what was Adify’s advertising server at the beginning of April (as reported in AdExchanger). In an environment of rapidly changing technology requirements and market trends, announcements like that made by CDS will become more frequent as businesses with rigid structures are outpaced by tech companies designed with flexibility at their core. So what can media companies do to avoid being left in the lurch? All they have to do is learn how to read the signs.

YouTube Isn’t Enough

Posted by Atul Patel on March 5th, 2013 at 6:00 am

YouTube is a great starting place for building your video presence, but it shouldn't be the only place you syndicate or publish.